EstrelaBet, the leading gamingtech company in Brazil, has officially partnered with CazéTV. The deal includes the broadcast of the Kings League Club World Cup. The tournament will be held from June 1st to 14th in France. The competition will feature 32 teams from the league created by Gerard Piqué.
The sportsbook will promote actions throughout the championship coverage. Among the activations are live participation with the fans.
Brazilians in the Kings League World Cup and EstrelaBet
Renan Cavalcanti, CMO of EstrelaBet, commented: “EstrelaBet is aware of market trends and we know that the Kings League has been gaining more and more fans in the country. It is a representation of the reinvention of football on several fronts, with the appreciation of the spectacle and the promotion of entertainment, an aspect that is inherent to the betting universe.”
“The fact that the World Cup will feature Brazilian teams also means that our presence in the broadcasts is an excellent opportunity to generate a connection with the public, presenting the brand through a light and relaxed language, characteristics that are inherent to CazéTV.”
The partnership between the companies has been going on for a long time. The gaming tech company has been working with the channel since 2022. During this period, EstrelaBet has participated in important broadcasts, including the men’s and women’s World Cups. The company has also been present in futsal, the Europa League, Paulistão and Brasileirão.
The Kings League Club World Cup starts this Sunday (1). Four Brazilian teams will compete for the tournament title. They are: Furia FC, Desimpedidos Goti, Fluxo FC and Dendele FC.
About EstrelaBet
EstrelaBet is the largest national gamingtech, operating with a definitive license in the Brazilian iGaming market. The company has won important recognitions, including “Best Sports Betting Operator in Brazil” and “Rising Star of the Year” at the SBC Awards Latinoamérica 2022. In addition, it received consecutive awards at the SiGMA Americas Awards (2023-2024) and won at the BiS Awards 2025.
With headquarters in Belo Horizonte and São Paulo, it invests in innovation and responsible gaming. In partnership with FUMEC University, it develops projects against gambling addiction using advanced technology.
In 2023, it became the first Brazilian betting company to sponsor a FIFA event. This historic milestone occurred at the Women’s World Cup. The achievement significantly expanded its international projection.
In Brazil, EstrelaBet supports sports initiatives, broadcasts and cultural projects. These actions strengthen its relationship with the public and promote national entertainment.
