EstrelaBet, one of the main bookmakers in Brazil, and CazéTV announce a partnership to sponsor broadcasts of the Brazilian Championship and renew sponsorship in Paulistão.
The agreement, valid for the 2025 edition of both competitions, covers brand exposure, content production and other compensation.
EstrelaBet and CazéTV together since 2022
EstrelaBet and CazéTV have built a successful partnership, being together in the main competitions shown by the channel. Since 2022, EstrelaBet has sponsored:
- Men’s, women’s and futsal World Cups
- International football broadcasts such as Europa League
- National football competitions, such as Paulistão and Brasileirão games
EstrelaBet follows the growth of football broadcasts and reinforces its connection with the broadcaster’s light and relaxed language, which values sport as an entertainment experience.
“We have recorded exceptional results since we started the partnership with CazéTV. By signing the new agreements, we make clear our satisfaction with this work that has increasingly brought the public closer to their favorite team”, says Renan Cavalcanti, CMO of EstrelaBet.
“The channel has a unique language, whose objective is to make every moment more fun and engaging. It is an alternative format. We believe that we are expanding our visibility and talking directly to an audience that is looking for different experiences”, he adds.
“We are very proud to have EstrelaBet as a partner since the Qatar Cup in 2022, through the Australian Women’s Cup in 2023 and Paulistão in 2024. Therefore, we have closely followed EstrelaBet’s growth in this period and we are sure that we will have a The year 2025 together is also incredible”, comments Ricardo Souto, partner at LiveMode.
Competitions
So, now, the brand continues in Paulistão with a total of 16 dates, including the knockout phase and finals. The competition started in January and ends on March 27th. But the Brazilian Championship has 38 rounds and will start on March 29th, ending on December 21st.