EstrelaBet-destaca-Noche-Estrellada-em-Jogo-amistoso-entre-Internacional-e-Mexico.
Foto: Divulgação/ EstrelaBet

On Thursday night (16), Internacional kicked off their season by facing the Mexican national team in a friendly in Beira-Rio. The occasion was highlighted by EstrelaBet, sponsor of Internacional, which promoted “Noche Estrelada“.

This themed action offered an unforgettable experience for more than 40 thousand fans in Porto Alegre, Rio Grande do Sul. EstrelaBet, a Brazilian sportsbook, organized special events at Confraria EstrelaBet, a sponsored location in front of the stadium.

Fans had the chance to taste typical Mexican food and drinks. In addition, the party featured interactive activities, including the popular piñata, and the distribution of themed accessories, such as sombreros and mustaches.

Renan Cavalcanti, CMO of EstrelaBet, stated: “Football goes far beyond the four lines – it is passion, culture and connection.

EstrelaBet activations in international friendly

This friendly was not only the club’s reunion with the fans, but also an opportunity to celebrate the sport in a different way, bringing elements of Mexican culture to make the experience even more special.

We wanted Colorado fans to not only cheer for the team, but also have fun and experience something unique in Beira-Rio.”

Attractions of the event promoted by EstrelaBet – Photo: Disclosure

The program included the participation of influencers. David Coradi, a fervent Internacional fan, created exclusive content and interacted with other fans, distributing tickets and gifts.

Juliano Machado, in turn, acted as “EstrelaBet Reporter”, having privileged access behind the scenes of the game to provide complete coverage for the bookmaker’s social networks.

To further enrich the experience, an interactive photographic panel was installed in the Beira-Rio courtyard. Fans were able to take photos simulating wearing typical Mexican costumes, completing a memorable night.

About EstrelaBet

EstrelaBet stands out as the best Brazilian betting operator, winning the award at the SiGMA Americas Awards for two consecutive years, in 2023 and 2024. Furthermore, it won the awards for ‘Best Sports Betting Operator in Brazil’ and ‘Rising Star of the Year’ at the SBC Awards Latinoamérica in 2022.

The company, with offices in Belo Horizonte and São Paulo, stands out for its innovations in the betting market. Furthermore, it is recognized for its commitment to responsible gaming. Notably, it was one of the first to apply for an operating license in the regulated market, which will come into force in Brazil in 2025.

In partnership with the FUMEC university, it develops pioneering programs to prevent pathological gambling. Furthermore, it applies cutting-edge technology to ensure a responsible experience and offers psychological support to users.

The company supports both sport and entertainment in Brazil. EstrelaBet is a sponsor of CazeTV and the musical reality show ‘Estrela da Casa’ (TV Globo). In sports, it sponsors the Brazilian Futsal and Beach Soccer teams and clubs such as Internacional, R10 Vasco da Gama, Criciúma, in addition to the “Beira-Rio” stadium.