EstrelaBet, one of the main betting platforms in Brazil, celebrates an important milestone with the regulation of the fixed odds betting market, effective from January 1, 2025.
The company, which now has a license to operate legally in the country, sees this change as a significant advance for the sector, offering more security and transparency for both bettors and operators. The official website of EstrelaBet is www.estrelabet.bet.br.
With the new regulations established by Law No. 14,790/2023, the business environment becomes safer and more competitive. EstrelaBet met all the requirements of the Ministry of Finance, including payment of the grant fee of R$30 million and the formation of a reserve fund of R$5 million.
“Continuous dialogue with bodies such as SPA-MF and the National Consumer Secretariat was essential to shape a regulated and more transparent sector”, says João Gerçossimo, CEO of EstrelaBet. This collaboration strengthens the market and protects bettors.
Pioneering in implementing operational flows
EstrelaBet was a pioneer in the complete implementation of the operational flows required by regulation, achieving international certification from Gaming Laboratories International (GLI). This certification ensures that the company’s operations meet the highest standards of safety and reliability.
Furthermore, EstrelaBet introduced mandatory re-registration with facial biometrics, in addition to establishing a 24-hour call center and an ombudsman channel to better serve its customers.
“We will continue to improve the customer experience while dialoguing with society to reinforce that betting is a form of entertainment”, says the CEO.
Committed to responsible gambling, EstrelaBet highlights its initiatives to prevent pathological gambling. In partnership with FUMEC University, the company funds studies on the behavior of gamblers and offers free psychological counseling for users who show signs of compulsive gambling.
Expectations for 2025 are for accelerated growth in the sector, driven by regulation and competitiveness in the new environment. “Regulation ushers in a new era for the betting market, promoting more trust and professionalism. EstrelaBet is not just a bookmaker, but a gambling tech that puts the customer at the center of everything we do. In 2025, we will continue investing cutting-edge technology”, concludes Gerçossimo.
About EstrelaBet
EstrelaBet stands out as the best Brazilian betting operator. The company won the title of best in category twice in a row at the SiGMA Americas Awards in 2023 and 2024. Additionally, it gained recognition as ‘Best Sports Betting Operator in Brazil’ and ‘Rising Star of the Year’ at the SBC Awards Latinoamérica 2022.
The company operates in Belo Horizonte and São Paulo. It constantly innovates in the betting market, committing to responsible gaming. Notably, it was one of the first to apply for a license to operate in the regulated market, which begins in 2025 in Brazil.
In collaboration with FUMEC university, EstrelaBet develops pioneering programs to prevent pathological gambling. Furthermore, it applies cutting-edge technology to ensure a responsible experience and offers psychological support to users.
Finally, the company supports both sport and entertainment in Brazil. EstrelaBet is a sponsor of CazeTV and the musical reality show “Estrela da Casa” (TV Globo).
In sports, it sponsors the Brazilian Futsal and Beach Soccer teams and was the only national representative of the betting sector to officially support the 2023 FIFA Women’s World Cup™. Furthermore, the company sponsors clubs such as Internacional, Vasco da Gama, América-MG, Ponte Preta, CRB and Botafogo-SP, in addition to the “Beira-Rio” stadium.