Pragmatic Play, a leading content provider to the iGaming industry, has taken its Smart Studio solution live with EstrelaBet in Brazil, following the addition to the initial agreement this year.
This collaboration expands the agreement previously established between the parties involved. With the launch of the innovative Smart Studio, the partnership provides dedicated and localized Live Casino content, specifically tailored to the target audience. As a result, players on the EstrelaBet platform across Latin America will be able to take advantage of this exciting new offer.
Pragmatic Play’s Smart Studio solution combines multiple levels of customization and branding with a range of cutting-edge technologies, allowing operators to have more control over the appearance of the gaming environment.
The launch features localized live casino titles such as VIP Blackjack, Lucky 6 Roulette and the Blackjack X series. Additionally, this launch cements the company’s commitment to innovation and player-centric solutions in the region.
Gaming experience and statements
Players will enjoy immersive and integrated gaming experiences designed to reflect EstrelaBet’s unique identity.
Victor Arias, VP of Latin American Operations at ARRISE Powering Pragmatic Play, said: “The successful launch of Smart Studio with EstrelaBet represents a significant new milestone in the joint partnership.”
“The initiative demonstrates Pragmatic Play’s ability to deliver personalized Live Casino solutions that resonate with players, offering unparalleled entertainment and elevating the iGaming experience in Brazil and beyond.”
Fellipe Fraga, Chief Business Officer at EstrelaBet, said: “The launch of the dedicated Smart Studio provided in collaboration with Pragmatic Play is a great achievement for our brand. It reinforces our commitment to providing unique and engaging game content for our players.
By leveraging Pragmatic Play’s expertise and innovation, we are confident that this new addition will set a standard for live casino experiences in the region.”
Pragmatic Play currently produces up to eight new slot titles per month. Additionally, it offers live casino and bingo games as part of its multi-product portfolio, available through a single API.
About Pragmatic Play
Pragmatic Play, based in Gibraltar, is a leading provider in the iGaming industry. The company is known for delivering favorite games for blockbuster global brands.
In this way, it offers a multi-product portfolio that includes award-winning slots, live casino, bingo, virtual sports, sports betting and much more. Finally, this portfolio is available on all major regulated markets, as well as in multiple languages and currencies.
