The iGaming market is rapidly expanding in Brazil, especially after recent regulatory changes. Companies in this sector are seeking to create an ethical and responsible connection with their users, adapting to the new scenario.
PropellerAds interviewed Fellipe Fraga, director of EstrelaBet, an iGaming giant in Brazil. The interview covers everything that’s coming to the industry after regulations expected in 2025 and much more. Watch the full interview!
Trends and growth of iGaming in Brazil
Since legalization in 2018, iGaming has grown impressively in Brazil. Currently, the country ranks first globally in the number of accesses to betting sites and third in financial volume, favored in part by the exchange rate difference.
The regulations, scheduled to be officially implemented in 2025, are expected to offer more security and transparency in the sector, strengthening players’ confidence and allowing for stricter supervision of operators.
Identifying trustworthy companies
As the market grows, identifying reliable companies becomes essential for players who want more security. Fraga explains that serious companies in the iGaming sector usually have a consistent history and partnerships with renowned entities, such as CBF and FIFA.
From January 2025, regulated companies in Brazil will have an official license seal, ensuring that they operate within established standards and under the supervision of the authorities. The director of EstrelaBet recommends doing detailed research before registering on a platform, checking the company’s reputation and seeing if it has official certifications.
iGaming marketing and promotion
iGaming advertising requires careful planning, especially due to restrictions imposed by social media platforms. Fellipe says that, because of the focus on the adult audience and responsible entertainment, the campaigns avoid aggressive language or language that could be misinterpreted.
For highly visible sporting events, such as championship finals, companies prepare more impactful campaigns that increase engagement. Additionally, influencers and sports-focused content are used to circumvent advertising restrictions, connecting brands with audiences in an age-only, controlled fun environment.
Sports and events popular among Brazilians
We all know that football is arguably the biggest sporting phenomenon in Brazil, accounting for the majority of interest and betting in iGaming. In addition to the Campeonato Brasileiro Série A, European leagues (UEFA Champions League and Premier League) also attract Brazilian bettors, who often combine bets on national and international matches.
Fellipe says that this connection between local and foreign markets creates a continuous flow of sporting events, which keeps players engaged throughout the year. Other sports are also growing, with emphasis on the NBA and NFL.
International sporting events and iGaming in Brazil
The growth of iGaming in Brazil is due to both the national sports calendar and the interest in international competitions.
Fraga comments that when the Brasileirão is on break in the summer, the European leagues and basketball and American football championships are in full swing, ensuring a constant supply of options for bettors. This synchronization between local and international sports seasons strengthens the market and allows iGaming companies to prepare months in advance for peak moments, such as the Champions League final, for example.
Seasonality and preparation of the iGaming market
The iGaming market in Brazil has a seasonality that makes it unique. The demand for betting remains constant throughout the year thanks to the diverse calendar of sporting events. Football, naturally, is the main attraction, with fans following Series A of the Brazilian Championship and European leagues.
Additionally, major international events generate spikes in activity, and iGaming companies prepare for these periods with targeted campaigns. The rise of other sports, such as the NBA and NFL, shows the potential for market expansion, with an increasingly diverse fan base. In Fellipe’s opinion, this structure of seasonality and continuous events creates a stable market, consolidating Brazil as one of the largest consumers of iGaming on the world stage.
**
With official regulation underway and the market growing, Brazil is well positioned to consolidate itself as a strategic iGaming sector, offering responsible fun to an increasingly sports-loving public. And of course, PropellerAds is here to help you with whatever you need!
