EstrelaBet, one of the main bookmakers in Brazil, is pleased to announce its sponsorship of the new musical reality show “Estrela da Casa”. In partnership with Globo, the brand will be present in several activations throughout the program, which promises to reveal new talents in Brazilian music.
Loreta Caporrino, head of Branding at EstrelaBet, said: “We are very excited about this project. We believe that ‘Estrela da Casa’ will be an excellent opportunity to connect our brand with the music-loving public, who seek excitement and fun.
Furthermore, reinforcing EstrelaBet’s commitment to quality entertainment and the promotion of new talent. Good things are coming!”
In addition to all the interactions during the program, EstrelaBet will launch, along with this sponsorship, the exciting advertising campaign ‘If there’s a hit, there’s a Star‘, which will cover all the actions in a 360⁰ way, going beyond the barriers of reality.
Influencers from different segments will expand the reach and visibility of the program and its special actions during the season. “EstrelaBet is recognized as one of the largest and most influential sports betting houses in Brazil. It’s a moment when stars come together: EstrelaBet and Estrela da Casa”, said Renan Cavalcanti, CMO of EstrelaBet.
“Through this sponsorship, we will take our message as an innovative, fun brand that understands its audience, further consolidating our position as market leader. The public will identify with the new reality show and we will communicate in our own way, in our differentiating from what the market in general has practiced. The public can expect a lot of good things from this partnership”, he added.
About EstrelaBet
EstrelaBet is a renowned bookmaker that stands out for its commitment to offering constant entertainment and excitement. The company received significant recognition by being elected, twice, as the Best Operator in Brazil by the SiGMA Awards Americas.
Furthermore, it won the award for Best Sports Betting Operator of the Year at the BiS Awards 2024 and Gambling Brasil for Best Online Betting House 2024. The company stands out for its involvement in supporting and encouraging sports in various modalities.
Therefore, the bookmaker is a sponsor of Internacional de Porto Alegre, Criciúma Esporte Clube and CBF Futsal. With a team made up of more than 500 highly qualified professionals, EstrelaBet maintains offices in Belo Horizonte and São Paulo, highlighting its presence and influence in the sector.
