BETER announced that it has strengthened its partnership with operator Betsson, in a new agreement facilitated through BETBAZAR.
BETER will provide the group with eSports odds feed and CS:GO and Dota2 tournaments, in addition to the comprehensive level of table tennis, ebasketball, efootball, ehockey and Setka Cup championships.
This content will be available to multiple Betsson B2C brands and B2B partners.
Betsson will offer more than 25,000 live events per year
The extended partnership was once again joined by BETBAZAR, which will enable Betsson to provide its players with odds on over 25,000 live events on over 450 tournaments per year, further enhancing its esports coverage.
In addition, its customers will have access to all disciplines of ESportsBattle, which BETER offers with live streaming 24/7, live data and odds on more than 33,000 events per month.
The operator’s decision to build on its existing relationship with BETER is testament to its commitment to its plans to further improve its eSports offering.
Representatives celebrate the continuity of the agreement
Evgeniy Bekker, general manager of esports at BETER, said: “BETER has developed a broad portfolio of high quality esports products that attracts the biggest players in the business.”
“Once they start working with us, it is common for customers to want to add more of our products to their offerings to maximize the potential they offer – and we are delighted that Betsson has chosen to do the same too.”
“Esports betting continues to grow rapidly and it’s great to see such an established sportsbook operator taking steps to improve its esports offering to players.”
“We look forward to an expanded and fruitful partnership with Betsson, which should also serve as a signal to other operators that they need to unlock the potential of eSports and offer their players a comprehensive selection of markets, odds and experiences.”, he added.
Max Sevostianov, Chief Commercial Officer at BETBAZAR, said: “This agreement is the result of a year of hard work between the three parties and we are delighted with the fantastic roadmap we have created with Betsson for this expanded integration.”
“We can’t wait to see these products go live on the Betsson platform and we believe they will be absolutely essential in helping them appeal to a new demographic of players.”