Online bookmaker Betway and its e-sports team reached 65 million views on the brand’s eSports channel on YouTube.
With an impressive 215,000 subscribers and ahead of the competition, the channel’s content ranges from CS:GO gameplay, tutorials, in-game challenges, and other productions. The most watched video, reaching 1,524,049 views, is from Betway’s Q&A series for professional CS:GO competitors titled “How many hours do you have on CS:GO?”.
With a number of well-known personalities to the public, the YouTube channel’s viewing time has increased to over 3 million hours. Betway content provides insight and understanding not offered or seen on other betting brands.
Adam Savinson, on behalf of Esports at Betway, stated: “We are proud to reach this great milestone, but this is just the beginning. The brilliant work that the Betway content team is doing is pushing us towards even greater achievements and we can’t wait to hit other incredible brands.”
Betway is a global online gaming company operating in regulated markets. Launched in 2006, the company holds licenses in countries such as the United Kingdom, Malta, Italy, Denmark, Spain, Belgium, Germany, Portugal and Ireland.
The group is based in Malta and Guernsey, supported by offices in London, Cape Town and the Isle of Man. In addition, the brand is part of the European Sports Security Association, the Independent Betting Adjudication Service and the Remote Gambling Association.
Growth of bets on eSports
The impressive mark achieved by the bookmaker from its content aimed at e-sports serves to show the unprecedented expansion of this segment.
Enthusiastic eSports audiences not only enjoy following their favorite teams, they consume a lot of content and want to feel ever closer to the action. Therefore, bookmakers are expanding markets and investing so much to meet this growing demand for betting on eSports.