The online betting house Pinnacle has announced an agreement that will make them partners with Santos e-Sports, the electronic sports organization belonging to the Brazilian football team Santos FC.
While the agreement highlights the growing trend of crossover between traditional sports teams, e-sports organizations and online betting companies, it also signals Pinnacle’s intention to develop its growth in the Latin America region.
Santos FC, one of the biggest soccer teams in the world, entered the world of eSports with the launch of its organization in 2018. HotForex, a foreign exchange and CFD broker, joined as a main sponsor in February this year and Pinnacle now arrives to assist in the continued development of the organization in important titles such as CS: GO and other modalities.
In a second phase of the process, Pinnacle will join as a top sponsor to appear on the shirt of the eSports team and, at the same time, take advantage of the player’s access to strengthen the connection between Santos e-Sports, its fans, in addition to the eSports community in general.
Florencia Brancato (Pinnacle regional manager for Latin America)
“It is with great satisfaction that we announce this business with Santos e-Sports. ESports is one of our fastest growing markets and with so much happening in Latin America for Pinnacle at the moment, we felt it was important to continue to drive this growth” .
“This investment will help Pinnacle to increase awareness of our brand and the quality of the products we offer, but it is also something that will benefit people in this region.”
“Santos FC is a massive name that is known all over the world and not just in Brazil and the support of an organization of this size shows the potential that HotForex e-Sports has. We are very excited to be part of that”.
Leonardo Di Prado (CEO of Santos e-Sports)
“Following the entry of a global brand by joining the Brazilian eSports, through Select, its athletes and streamers, is both a source of pride, personal satisfaction and a great challenge!”
“Our athletes will have at Pinnacle a great partner so that they can continue developing their careers, in search of personal growth, sporting achievements and success!”
About Pinnacle
Pinnacle is a respected industry leader with over 20 years of experience in online betting. In addition to having an established reputation for always offering the best value and an incomparable betting experience, the online betting house is also known for producing educational content to help empower bettors.
An emphasis on the continued development of its risk management experience has enabled Pinnacle to remain a central pillar of the online gambling industry, with a commitment to offering customers low margins, high limits and a unique policy to welcome winners.
About Santos e-Sports
Santos brings not only the reliability of a winning brand and its relevance to the non-endemic market, but also to the press and sponsors.
In addition to having the support of its huge crowd, which can also be renewed and expanded through games and eSports with our modalities.
