Bahia anuncia fim de parceria com Esportes da Sorte
Imagem: Esportes da Sorte / Divulgação

Bahia no longer has Esportes da Sorte as its main sponsor. The club officially announced the amicable termination of the contract with the sports betting company.

The decision was announced in an official note and Tricolor stated that it is looking for new partnerships for the position of master sponsor. More details will be released in due course.

Historic sponsorship between Bahia and Esportes da Sorte

The partnership, which began in 2023, earned Bahia a contract worth R$57 million, divided into three seasons. With R$19 million annually, the club considered the link the biggest sponsorship in its history.

Despite the financial gain, the club decided to end the partnership early, showing prudence in the face of the difficulties that Esportes da Sorte faces.

The betting company is at the center of a legal dispute involving the Federal Government, the Rio de Janeiro State Lottery (Loterj), the Federal Supreme Court (STF) and the Federal Attorney General’s Office (AGU). Despite operating in Brazil through an injunction, the group faces legal challenges that could

Then, with the regulation of the sports betting and online gaming sector in the country, the scenario for companies in the area became more complex. This legal uncertainty may have weighed on Bahia’s decision to end the partnership.

Strategy to avoid risks

According to sources, Bahia preferred not to get involved in a prolonged dispute and took the decision to terminate the contract. “We want to keep the club in a solid position and without legal conflicts”, highlighted an internal statement.

Check out the official statement released by the club:

” Esporte Clube Bahia SAF announces the amicable termination of the sponsorship contract with Esportes da Sorte. The club is exploring new master sponsorship opportunities and will share more information in due course.”

Therefore, with the departure of Esportes da Sorte, Tricolor is now looking for a new sponsor that can add value and stability to its brand. Therefore, Bahia hopes to announce the next partnership soon.