Sport Club Corinthians Paulista announced on Thursday (25) its new master sponsor. The contract, signed with the betting platform Esportes da Sorte, is valid for three years. The announcement took place during halftime of the game against Grêmio, in the 19th round of the Brazilian Championship, at Neo Química Arena.
During the first half of the match, Timão played with the phrase “Fiel É” in the main space of the shirt. The announcement began on the stadium’s big screen with a message that caught the attention of the crowd, followed by the showing of a film.
The moving production highlighted the history of Corinthians, from its creation to the importance of fans. Then, amidst fireworks and projections on the pitch, the Esportes da Sorte brand, in black and white, took over the stadium’s big screens.
A banner with the inscription “It’s much more than a team” was also displayed, referring to the “It’s much more than bet” campaign, created by the company.
Social media
After the announcement, the club and the new sponsor communicated the partnership with collaborative posts on social media. The same video shown at the stadium was also shown during halftime on Jornal Nacional.
The athletes returned for the second half of the match with the Esportes da Sorte brand printed on the shirt, along with the inscription “Fiel É”.
Despite the official announcement in the game on Thursday (25), the actions with the new partner had already been taking place since Corinthians’ last match, against Bahia, when the black and white athletes entered the field with phrases of support on their shirts, in reference to to the Sports of Sorte slogan.
After the duel against Grêmio and coach Ramón Díaz’s press conference, the club’s representatives – president Augusto Melo and marketing superintendent Vinicius Manfredi de Azevedo – together with the COO of Esportes da Sorte, Ícaro Quinteiro, and the CMO, Sofia Aldin , held a press conference to explain details about the new agreement.
Partnership details
CEO of Grupo Esportes da Sorte, Darwin Henrique da Silva Filho highlighted: “It is with great pleasure that we begin this great partnership with Sport Club Corinthians Paulista, a unique institution, with a huge fan base and a historic legacy.
We came to wear the club’s colors and we are sure that we will start a new chapter in Brazilian football. The way we chose to announce our partnership shows how much we want to be close to the fans, with actions, experiences and everything that values the greatness of this club.”
Augusto Melo, president of Corinthians, highlighted: “These were intense days of negotiations so that the best could be done for the club and for our new partner. We know the importance of being together for these three years and we will work hard to make it the beginning of a long journey.
The entire process was done with great respect and attention to always give the best for our shirt and also for our new sponsor. I’m very happy it worked out.”
The contract with the club includes brand exposure on the professional women’s football, professional men’s futsal and professional men’s basketball teams.
About Esportes da Sorte
Esportes da Sorte, with the slogan “it’s much more than betting”, is increasingly present in different segments. In football, it sponsors traditional Brazilian clubs.
In the entertainment sector, the company has ties with major influencers, such as Carlinhos Maia, Léo Santana, Michel Teló, MC Daniel, Jojo Todynho, among others. In the shows and events market, the brand also has a strong presence in the main and largest projects in Brazil.
Still in the entertainment sector, the company was present in the last two editions of BBB, in addition to having a strong partnership with CazéTV.
