Esportes da Sorte, master sponsor of CazéTV broadcasts for the 2024 Olympics, launched a special campaign for the event.
With the motto “It’s our flame”, the initiative aims to highlight the strength and determination of Brazilians in sport. The campaign will be released during the Olympic period, thus emphasizing overcoming and sportsmanship.
The campaign consists of a series of mini clips, produced in partnership with the Brenda agency. Thus, they narrate the trajectories of four iconic athletes in Brazilian sport:
- Oscar Schmidt: Considered one of the greatest basketball players in history.
- Márcia Fu: Former volleyball player and Olympic medalist.
- Diego Hypólito: First male gymnast from South America to win a medal at the world championships.
- Terezinha Guilhermina: Runner who won three gold medals at the Paralympics.
Watch the campaign video:
30 clips
According to Darwin Henrique da Silva Filho, CEO of Grupo Esportes da Sorte, “the Olympic Games are the biggest sporting event in the world, with great competitions, top-class athletes and incredible energy.
The aim of the launched campaign is to support Brazil during the Games and show, based on examples of highly successful Brazilian athletes, that there is a flame that can move us to break down barriers. We will be together with the Cazé TV broadcast and cheering for many medals.”
In total, there will be five 30-second clips, with testimonials from the athletes, highlighting the difficulties they overcame and the inner strength that drove them. Therefore, in addition to Cazé TV, the campaign will be broadcast on open TV, streaming platforms and social networks.
About Esportes da Sorte
Esportes da Sorte, with the slogan “it’s much more than betting”, is present in several segments. In football, it sponsors teams such as Athletico, Bahia, Ceará, Grêmio, Náutico, Palmeiras and Santa Cruz. In entertainment, he has ties with influencers such as Carlinhos Maia and Léo Santana.
Finally, in 2024, the company renewed its sponsorship with Galo da Madrugada and Carnaval do Recife. Occasionally, in Rio de Janeiro, he supported the Bloco Cordão da Bola Preta and Samba Schools such as Salgueiro and Grande Rio. In Salvador, he sponsored the blocks of Ivete Sangalo and Cláudia Leitte. Furthermore, it was in the latest editions of BBB and maintains a strong partnership with CazéTV.
