For professionals working in the gaming area, especially in marketing, retaining players on betting sites is a daunting task. Brazil has been experiencing a moment of intense expansion of this type of companies, a fact that brings more and more competition and obstacles.
Although...
When we talk about the challenges of expanding the public of betting sites, it is quite common that questions are raised such as the lack of regulation, the history of years of banning gambling in Brazil, the difficulty that many have in understanding how to place a...
The World Cup has been the confirmation that sports betting is here to stay in our country. However, while the numbers of the consumer market continue to grow, bureaucratic procedures do not follow this pace, not even by a long way.
Article 29, §...
Nowadays, optimizing websites for search engines, the famous SEO or Search Engine Optimization, is a challenging activity. When it comes to SEO for betting sites, the issue becomes even more complex.
In the early days of the Internet, in the early 1990s, all you...
Hello iGaming Brazil’s friends, it’s a pleasure to be back on this e-magazine. Thank you for having me!
The most asked question during ICE this April was: When will we have regulated gambling in Brazil?
Ok. Let’s first split this...
Hello iGaming people!
On a sad and worrying day, when Russia and Ukraine came into conflict, whose worldwide repercussions are still uncertain, I set myself to deal with the approval, yesterday (technically, today, as it is already after midnight), of PL 442, which takes...
Cassino da Madeira has been gradually repositioned and understood as a predominantly recreational and entertainment infrastructure, although the main focus is naturally gambling.
The gardens and lawns of the legendary Madeiran farms, in which the whole set was implanted, enhance its aesthetic...
The boom in the betting market in Brazil has made many new entrepreneurs want to enter the sector. However, choosing a gaming platform to develop your work is not such a simple task. Many newbies in the industry think, "Do I have to build my website from...
Have you heard about Beacon technology? Lately, it has been gaining prominence in several industries, including the betting and gaming market.
In fact, the beacon aims to transform the way customers interact with betting companies around the world.
For example: imagine...
Many companies in the betting segment are very concerned about user acquisition. And that is obviously very important. However, some of them forget another fundamental aspect of their marketing strategy: customer retention.
Welcome bonuses will bring lots of people to your site and encourage...
