The recent sanction of Law 14,790/2023, known as the “Bets Law”, brought new guidelines to the gaming and betting sector in Brazil, requiring operators to implement Responsible Gaming policies.
These policies are fundamental to ensuring a safe and ethical environment, protecting bettors and promoting practices that prevent compulsive behavior.
In this Control F5 article, we will discuss how gaming and betting companies can align their practices with Brazilian regulations and the benefits of this approach.
Responsible Gaming taken seriously
Responsible Gaming is a set of practices that aim to ensure that betting is a healthy form of entertainment, avoiding harm to individuals and society.
With regulation, operators have the responsibility to adopt measures that protect bettors, such as deposit limits and self-exclusion tools.
These actions comply with legal requirements and also increase user safety and trust, promoting a more sustainable market.
For gaming and betting operating companies to implement effective Responsible Gaming policies, some guidelines must be followed:
Deposit limits
Allow bettors to set a maximum amount for deposits in daily, weekly or monthly periods. This helps avoid excessive spending and promotes financial control.
Self-exclusion
Provide options for bettors to temporarily or permanently self-exclude from platforms if they feel they are losing control over the frequency of their activities within the platform.
Education and awareness
Make educational materials about Responsible Gaming available on communication channels, guiding users on how to use control tools and identify risky behaviors.
Behavior monitoring
Implement technologies that monitor player behavior, alerting them to excessive betting patterns and offering support when necessary.
Training for employees
Conduct periodic training for employees on Responsible Gaming practices and the importance of consumer protection.
Compliance with regulations is essential
With the regulation coming into force from January 1, 2025, companies need to be prepared to meet new requirements, such as:
- Compliance with the General Data Protection Law (LGPD): operators must guarantee the security of bettors’ personal data, implementing strict measures to protect this information;
- Risk Classification: companies must carry out a risk classification of bettors and report suspicious operations to the Financial Activities Control Council (COAF), as stipulated by Ordinance 1,143/2024;
- Suspension of At-Risk Bettors: Operators must have clear policies for suspending bettors identified as at risk of addiction.
The implementation of Responsible Gaming policies only brings benefits
The effective adoption of Responsible Gaming policies brings several benefits to everyone involved in the activity:
Increased consumer confidence
Bettors tend to trust more platforms that demonstrate a commitment to responsible practices. Building a relationship based on the trust gained contributes to a more solid and lasting relationship between operator and bettor.
Market sustainability
A safe and ethical environment contributes to the economic health of the sector, attracting more users and increasing tax revenue.
Reputation protection
Companies that invest in Responsible Gaming can avoid severe fines and damage to their reputation, ensuring their longevity in the market.
The implementation of effective Responsible Gaming policies is essential for the success of operators in Brazil. In addition to complying with current regulations, these practices promote a safe environment for bettors and strengthen the integrity of the sector.
If your company is looking to adapt to new requirements or improve your current practices, Control F5 is here to help.
We offer specialized compliance and security solutions for betting sites, ensuring that you are always ahead of the market’s best practices. Get in touch and find out how we can collaborate towards a more responsible future in the iGaming sector.
** Text written by Control F5 CEO, Natalia Nogues.
