Brazil is approaching the approval and legalization of gambling, and in fact the format of “Entertainment, Leisure and Games Center” stands out. With the advancement of the final stretch of this process, a new gaming industry is born, an economic modality with an approach and coverage for new businesses such as games or land-based casinos.
This new reality will have a high positive economic impact at a national level with know-how and technology transfer coming from Las Vegas (USA). With this, new challenges also arrive and strategic opportunities are born.
However, not all interested parties will have access to this business strength. Regardless of the investment, the same rigorous market will evaluate which companies or entrepreneurs are capable or have different dynamics for this new segment with an international style. There will be a lot of work with national and international companies to set the path to success.
Applied consultancy
In addition to the challenge of overcoming obstacles, it will be necessary to deepen or better understand how to work as an “applied consultancy”, that is, finding and using consistency in demystifying and integrating this segment of games and land-based casinos. It is important to be conceptualist and have a visionary objective to create mechanisms that will leverage success and growth in this area.
During the applied consultancy we will interact and decipher the selection process and analyze those who fit into the preparation of the activity. After evaluating what the investor client wants or what their proposal is, we will proceed with specific actions to target the interested party with a “commercial action plan”.
The applied consultancy will help to prospect and select areas designated for games or land-based casinos. Our objective is to evaluate geographic issues, access and the design of project research to serve the public and consumer.
When all requirements are met, corporate consensus and area of activity, then we start with the operational and logistical aspects. Knowing what the investor client has already defined about its business philosophy framework, planning points that are inseparable must now take place: chosen geographic area and document of intent, development to prepare and execute the project proposal or its theme.
Implementation
After the applied consultancy, we begin the action plan and elaboration of the architectural project with all descriptive and full inclusions including the project characteristics, cost research, profits and viability, financial projections and accounting. Therefore, once we have decided on the profile of the gaming or land-based casino project, we will follow the execution schedule.
With the project prepared and ready, in this sequence, we will present the Investor client with suggestions from partner companies with a historical track record in managing projects in different countries, an example being Las Vegas in the state of Nevada (USA).
Legal Society and Projects Prepared
We will then discuss with lawyers the rules of the legal society with social terms of financial responsibility and terms of operational and accounting execution along with the executive schedule.
The Brazilian client may have access to partnerships and recommendations with foreign companies, but with caution between the parties, as in addition to the high cost of grants and investment, a corporate study is mandatory to leverage great seriousness and integrity to achieve high-level results with projects. meticulously crafted.
Consulting applied to the land-based casino segment requires, in addition to discipline and knowledge, an alliance based on mutual trust and corporate creativity to leverage objectives and operational revenue with maximizing results in an appropriate time.
For reference values, an initial consultancy can vary between US$50,000 and US$500,000 depending on the project and investment plus travel expenses. Other investments such as architectural projects, engineering, technical areas, training and legal issues are paid for separately and need to be contracted, and for this, we have a team for recommendations.
Mário Guardado,
Casino Consultant in Las Vegas and Brazil
Contact: [email protected]
