SCCG Management has formed a strategic partnership with Tom’s Watch Bar, a chain of sports entertainment bars and restaurants.
The partnership aims to introduce large-format sports bars into tribal and retail casinos, expanding entertainment options at these gaming venues.
Tom’s Watch Bar operates several sports entertainment bars throughout the United States. By 2025 it plans to open eight more locations.
The company recently secured increased financing through a specialized investment bank to support its growth. Therefore, the goal is to bring forward the opening of six new units as part of this expansion.
SCCG Management and Tom’s Watch Bar strategic partnership
The company noted that its sports bar concept has already proven successful in casino settings.
Stephen Crystal, CEO of SCCG Management, commented, “Partnering with Tom’s Watch Bar allows us to bring unparalleled sports bar experiences to tribal and retail casinos.”
“His innovative approach and proven industry success align perfectly with our mission to drive growth and maximize revenue for our partners,” he added.
Greg MacDonald, chief brand officer for Tom’s Watch Bar, added, “SCCG will provide Tom’s Watch Bar with the experience and connections needed to successfully expand its tribal and retail casino presence.”
In early September, SCCG Management launched the SCCG Talent Portal, a recruiting platform aimed at connecting gaming companies with qualified professionals.
This follows a series of partnerships, including a collaboration with Playdigo, an AI-driven branding company. Something that shows how much SCCG continues to diversify its activities in the gaming sectors.
The partnership between SCCG Management and Tom’s Watch Bar is expected to play an important role in integrating entertainment-focused venues into casinos. But deadlines for expanding new locations have not yet been announced.
