Caesars Entertainment, a giant in the casino entertainment industry, announced a new partnership with the Detroit Lions, the defending NFC North champions. With this, Caesars Sportsbook becomes a sports betting partner and Caesars Entertainment, the team’s official iGaming partner.
This collaboration brings a series of innovations for fans. It combines personalized experiences with the Caesars Rewards® loyalty program. Additionally, it includes the presence of official Detroit Lions branding and logos on several Caesars online gaming platforms.
Highlights of the partnership between Caesars and Detroit Lions
One of the highlights of this partnership is the launch of a live dealer blackjack game. The game will be themed around the Detroit Lions and will be exclusive to the state of Michigan. This game, which will feature a custom team felt, will be available at the start of the 2024-25 NFL season.
The Caesars Palace Online Casino and Caesars Sportsbook & Casino platforms will offer this new feature. Only online casino players over 21 will be able to access the new feature.
Eric Hession, president of Caesars Digital, highlighted the company’s enthusiasm for this partnership. “We are excited to partner with the Detroit Lions to bring opportunities to their fans that meet their interests and are unique to the real-world experience that only Caesars can offer,” said Hession.
He highlighted that the Lions fan base, one of the most passionate in the NFL, will benefit from unique experiences, both on game days at Ford Field and on Caesars’ digital platforms.
Mace Aluia, vice president of corporate partnership for the Detroit Lions, also celebrated the new agreement. “This partnership will unite Lions fans who are passionate about the team, offering them exclusive opportunities to engage with us on Gamedays at Ford Field and through Caesars digital platforms here in Michigan.”
Expanded Presence at Ford Field and Beyond
Caesars brands, including Caesars Sportsbook, Caesars Palace Online Casino and Horseshoe Online Casino, will have a prominent presence at Ford Field during Detroit Lions games.
In addition to advertising at the stadium, the brands will also be present in radio spots on the team’s network and on its digital and social platforms. This partnership further strengthens Caesars Entertainment’s presence in the region, which already operates Caesars Windsor, a world-class resort located in Ontario, Canada, across the Detroit River.
Caesars Windsor was also the location of Ontario’s first full-service sportsbook, opening in January 2023. This space provides a sophisticated environment for Detroit Lions fans and sports enthusiasts, offering the ability to follow and Bet on the main sporting events.
Continued expansion in Michigan
Caesars Sportsbook has been offering in-person sports betting in Michigan since 2020. In 2021, it expanded into the digital environment through a partnership with the Grand Traverse Band of Ottawa and Chippewa Indians.
With this, Caesars Sportsbook & Casino’s mobile and desktop platform has established itself as one of the leaders in the sector. It offers a premium sports betting experience.
Every bet placed on the Caesars Sportsbook & Casino app in the United States generates Reward Credits. These credits can be exchanged for exclusive experiences through the Caesars Rewards loyalty program.
In 2023, Caesars Entertainment expanded its operations with the launch of Caesars Palace Online Casino. The service is now available in five states and provinces, including Michigan and Ontario.
The company’s goal is to continue growing in the iGaming sector, with the expectation of launching Horseshoe Online Casino in Michigan in 2024. This new venture will bring the iconic Horseshoe brand online, complementing Caesars’ other digital platforms.
About Caesars Entertainment
Caesars Entertainment is the largest casino entertainment company in the United States and one of the largest gaming providers in the world. Since its founding in 1937, the company has expanded its operations through new resorts, acquisitions and the development of brands such as Caesars®, Harrah’s®, Horseshoe® and Eldorado®.
In addition to casino gaming, Caesars offers entertainment and hospitality. The company also offers a complete portfolio of mobile and online sports betting, all linked to the market-leading loyalty program, Caesars Rewards.
About the Detroit Lions
The Detroit Lions, founded in 1934, are a professional NFL team based in Detroit, Michigan. The team competes in the North Division of the National Football Conference (NFC) and plays its home games at Ford Field.
The team, which has one of the most dedicated fan bases in the league, reached the NFC North title in 2023 with a 12-5 record, guaranteeing its participation in the NFL playoffs.
