Hard Rock is the new partner of the Las Vegas Formula 1 Grand Prix
Hard Rock is the new partner of the Las Vegas Formula 1 Grand Prix

The Las Vegas Formula 1 Grand Prix announced that Hard Rock International has joined the list of partners. Hard Rock is scheduled to be built on the current site of The Mirage Hotel & Casino, which will have prime views of the Strip during one of the most anticipated races of 2023.

As a performing partner, Hard Rock will have its own Strip-adjacent grandstand structure designed to accommodate up to 3,000 fans. The Mirage plans to host a variety of F1-centric events and offer fans exceptional on-site hospitality options.

Fans who have signed up to the priority interest list by donating $7.77 to the Las Vegas GP foundation will have the opportunity to purchase tickets to The Mirage Grandstands in advance. The venture will launch a made-for-Vegas educational program with a focus on global hospitality.

Emily Prazer, commercial director of the Las Vegas GP: “Like Formula 1, the Hard Rock brand is globally recognized by visitors from all over the world. The high intensity and energy of our event is a great match for the excitement associated with Hard Rock, and we look forward to giving fans another opportunity to watch the race from an exciting vantage point on the Las Vegas Strip.”

Keith Sheldon, President of Hard Rock Entertainment: “We are very excited to partner and create unique experiences for our fans and guests at the inaugural race. Since our involvement with the Miami Formula 1 Grand Prix and as an official partner of the Oracle Red Bull Racing team, we are excited to continue to grow our involvement in the sport and learn first-hand what it will take to plan and execute an extraordinary racing experience. race in the sport and entertainment capital of the world.”

About the Las Vegas Formula 1 Grand Prix

Formula 1 and Liberty Media Corporation are working together to promote the Las Vegas Formula 1 Grand Prix in partnership with the Las Vegas Convention and Visitors Authority. The race weekend is scheduled for November 16-18, 2023.

Taking place at night against the iconic backdrop of Las Vegas, the track will see riders reach speeds of over 340 km/h as they race past some of the world’s most iconic landmarks, hotels and casinos on the legendary Las Vegas Strip.

About Hard Rock

Hard Rock International (HRI) is one of the most globally recognized companies, with locations in over 70 countries. HRI also launched a joint venture called Hard Rock Digital in 2020, an online sports betting, retail sports betting and internet gaming platform.