Aristocrat Gaming is the new partnership of the NFL's New England Patriots

Aristocrat Gaming and the New England Patriots have signed a multi-year partnership. Going forward, the supplier will become the official partner of the Patriots and their Gillette Stadium. Under the agreement, the Aristocrat brand will be placed in prominent positions throughout the NFL (National Football League) team’s stadium.

There will also be promotions and activations carried out by Aristocrat on match days. Aristocrat Gaming CEO Hector Fernandez said, “We are ecstatic to partner with the New England Patriots, one of the most successful and legendary franchises in the NFL.”

Kraft Sports + Entertainment Vice President of Corporate Sponsorship Murray Kohl added: “The Patriots and Gillette Stadium are excited to partner with Aristocrat Gaming and explore many new opportunities to engage with our fans.”

“We are thrilled to work with their innovative team on multiple activations and branding opportunities at Gillette Stadium during the Patriots season, as well as having the Patriots brand prominently featured on their slot machines across the country,” added Kohl.

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Aristocrat will develop NFL-themed slot machines

Kraft Sports + Entertainment is the owner body of the New England Patriots, the most successful team in the NFL with six Super Bowl wins. News of Aristocrat’s partnership with the Patriots follows the vendor’s recent slots licensing deal to build NFL-themed physical slot machines.

Fernandez commented, “We look forward to bringing our NFL-themed slot games to casinos in Massachusetts, providing an opportunity for passionate Patriots fans to experience new experiences with their favorite team in new and exciting ways.”

Aristocrat’s license for NFL themed games will give players the chance to select their favorite team when using physical gaming machines.