Penn National Gaming has expanded its program created to support active social service members such as veterans and first responders.
In honor of the Myheroes program celebrating its first anniversary, the company announced an outreach centered on its employees who, in the words of Penn President and CEO Jay Snowden, “served and sacrificed.”
This new “team member focused component” will see Penn National establish a network of ambassadors across its terrestrial portfolio.
They will work with the group’s marketing and human resources teams across its various properties to create “calendars and promotional events around holidays, anniversaries and celebrations in honor of the heroes.”
Ambassadors will seek to involve military, veterans and first aid organizations in their local communities.
“On the anniversary of the release of Myheroes, we are proud to expand this multidimensional program to recognize the Penn National team members who have served and sacrificed,” commented Snowden.
“Our team has carefully developed Myheroes to ensure it is truly meaningful and best-in-class for the heroes in our communities, which includes our own members. Building on this already successful program deepens our commitment, which remains a key priority for our company.”
This comes after the Myheroes initiative reached the 100,000 member mark in February of this year, something Penn National celebrated by committing $100,000 to support local veterans’ organizations.
Since then, Penn National said the program has grown to 125,000 members, who have made more than two million visits to its properties since Myheroes launched in May 2021. Remembering that Myheroes represents an extension of Penn’s Mychoice rewards scheme. National.
About Penn National Gaming
It is a casino and racetrack operator based in Wyomissing, Pennsylvania. The group operates 44 facilities in the United States and Canada, many under the Hollywood Casino brand.