Hard Rock International plans guitar-shaped hotel in Las Vegas with purchase of Mirage
Photo: Site Casa Sucesso

Hard Rock International (HRI) announced an agreement to purchase the operation of The Mirage Hotel and Casino in Las Vegas from MGM Resorts International. The acquisition is subject to regulatory approvals and other customary closing conditions.

With the purchase, Hard Rock plans to build a guitar-shaped hotel located on the Las Vegas Strip. HRI agreed to pay $1 billion for the Mirage’s operating assets. The hospitality and entertainment brand will enter into a long-term lease with VICI Properties for the Mirage property.

“We are honored to welcome the 3,500 team members of The Mirage to the Hard Rock family. When completed, Hard Rock Las Vegas will be a fully integrated resort, welcoming meetings, groups, tourists and casino guests from around the world in its central location on the Strip,” said Jim Allen, President of Hard Rock International

Prior to 2020, HRI had no involvement with the Hard Rock Hotel and Casino Las Vegas. HRI then acquired the licensing and naming rights to the Hard Rock Hotel and Casino Las Vegas in May 2020 and promised to bring the brand to the Strip when the right opportunity presented itself.

Hard Rock International operates in 67 countries

HRI is an operator with operations in 67 countries, covering 249 locations with owned / licensed or managed hotels, casinos, rock stores, spaces for live performances and cafes. In 2020, HRI launched a joint venture called Hard Rock Digital, an online betting, retail sports betting and online gaming platform company.

In addition, Hard Rock has a valuable musical collection with 86,000 pieces, including an Eric Clapton guitar. These valuable items are displayed at strategic locations around the globe. Remembering that the group already has a guitar-shaped hotel in Florida, which was the winner of the Property of the Year award at the Global Gaming Awards.