Hard Rock and HyperX Announce First Gamer Space at a Resort in Mexico

The HyperX, the HP Inc. team dedicated to gaming peripherals and leading brand of gaming and eSports products, and the AIC Hotel Group, an experience-focused hotel group that hosts influential brands and offers unique vacation activities, announce the HyperX Gaming Lounge Riviera Maya, the first space gamer at a Hard Rock resort in the Mexican Caribbean.

Installed at the Hard Rock Hotel Riviera Maya, in Puerto Aventuras, the lounge that opened yesterday(8) and will be open from Monday to Sunday, from 2 pm to midnight, exclusively for guests over 10 years old.

The HyperX Gaming Lounge Riviera Maya, created by Mexico’s leading promotional agency, the Alliance Connection, is an interactive and dynamic concept space for resort guests and a true paradise for gamers.

Equipped with high-performance gaming PCs, consoles, a virtual reality station and the latest HyperX products, it offers a superior experience for any type of gamer. Embodying the HyperX spirit, “We’re All Gamers“, the lounge is an all-inclusive space for all guests to meet, interact and play their favorite games.


“The Riviera Maya HyperX Gaming Lounge adds unique value to the guest experience at the Hard Rock Hotel Riviera Maya that goes beyond serving kids and teens,” said Frank Maduro, vice president of marketing for the AIC Hotel Group. “The world of electronic sports and gaming has grown exponentially over the past few years and we are delighted to be at the forefront of our industry.”

“We are excited to jointly offer a customizable gaming experience for tourists and travelers with a great product and service partner in the travel industry,” said Wendy Lecot, director of strategic alliances at HyperX. “The HyperX experience at the Hard Rock Hotel Riviera Maya gives gamers of all ages a fun and relaxing time.”

The Riviera Maya HyperX Gaming Lounge is the Hard Rock Hotel’s first all-inclusive venue for gaming events, tournaments, special presentations and catering to the big names in the gaming industry, including HyperX ambassadors and personalities from around the world.

Inspired by a futuristic environment with simple, geometric elements, the new entertainment space was designed, built and adjusted with the gamer in mind, creating an environment for a fully immersive experience.