Ben Affleck, Shaquille O'Neal and Melvin Gregg star in WynnBET's new campaign

WynnBET, the flagship sportsbook and iGaming app of leading luxury hospitality group Wynn Resorts, has launched a new advertising campaign starring Ben Affleck, Shaquille O’Neal and Melvin Gregg.

The ad depicts Affleck and Gregg’s journey to sports betting at Wynn Las Vegas, where they interact with Shaq and other sports betting enthusiasts.

The full campaign, which includes an extended version, will air on TV with elements built into the WynnBET app and social media platforms. The commercial was written and produced by Laundry Service.

Ben Affleck, Shaquille O'Neal and Melvin Gregg star in WynnBET's new campaign (2)

After the commercial, Affleck will become a consultant for WynnBET

In addition to directing and starring in the campaign, Affleck chose Gregg, his co-star in the sports film “The Way Back,” for the shoot. As a sports and games fan, Affleck helped build the characters featured in the ad. In addition, he will continue as a strategic advisor to WynnBET.

“Our new campaign brings the WynnBET experience to life – the outstanding talent, the connection to Wynn Las Vegas and the thrill of betting with WynnBET,” said Craig Billings, CEO of Wynn Interactive.

Billings added, “Every detail of this footage has been carefully considered, and Ben has done a great job choosing the cast and crew as well as developing the characters to capture the fun involved in winning together. to offer”.

Ben Affleck, Shaquille O'Neal and Melvin Gregg star in new WynnBET campaign

Shaquille O’Neal also spoke: “Wynn provided the perfect setting and it was a lot of fun to film alongside Ben and Melvin. I’m excited for fans to experience WynnBET, a world-class mobile sports betting experience.”

Remembering that WynnBET has integrated the Wynn Rewards program into its online sportsbook and iGaming platforms. Therefore, exclusive betting features, promotions and welcome offers are now available to customers in Colorado, Indiana, Michigan, New Jersey, Tennessee and Virginia.

About Wynn Interactive

Wynn Interactive is the online gaming division of Wynn Resorts, offering a world-class portfolio of mobile casino and sports betting options for discerning players.

Wynn Interactive products, operating under the WynnBET, WynnSLOTS and BetBull brands, are designed to digitally deliver the legendary service and guest experience for which Wynn Resorts is known worldwide.