Hard Rock Live's first store in Santa Catarina will open in October

The first Rock Shop in Santa Catarina, the official store of the American Hard Rock chain, should open in October this year. The unit is being completed on Boulevard 14/32 at Floripa Airport and its inauguration will serve to boost the launch of Hard Rock Live Florianópolis, the group’s largest concert center on the planet and the first located in Latin America.

As such, the store is considered an extension of the Hard Rock concert center and will feature around 300 types of licensed merchandise, such as pins, caps, cups, beachwear, clothing and more.

“Floripa Airport is the gateway to the region and will soon receive tourists who will come to Santa Catarina to discover the beauties of our region and also enjoy shows, participate in fairs and other events at Hard Rock Live Florianópolis”, said Daniel Ferreira , director of new business at the company in an interview with the NDMais portal.

Eduardo Zucareli, the commercial director of Zurich Airport Brasil, the company responsible for managing the Floripa Airport, stated that Rock Shop will add commercial value to the airport. “We seek to reconcile desired brands, such as Hard Rock, with local players, who bring the so-called sense of place to our space”, he stressed.

Hard Rock Live Florianópolis will be the biggest in the world

Therefore, Arena Petry is undergoing adjustments to become Hard Rock Live Florianópolis and host major national and international events in Santa Catarina. The placement of escalators and mezzanine for the Rock Shop are some of the hallmarks of this transition.

With the opening scheduled for the end of this year, the event center will become the Hard Rock Live with the greatest capacity to receive audiences in the world. According to the group, the venue will be able to hold 17 thousand people, a stage with 540 square meters and capacity to hold up to 10 events at the same time.