Santos is in the process of finalizing details to sign a contract with its new master sponsor, Novibet. The brand will pay the club three times more than its current partner, Blaze, however, the exact figures have not been revealed. The signing is expected to take place...
The Kings League Brazil, an innovative 7-a-side football competition, announces Superbet as its official sponsor. The competition is set to debut on March 29. The league was created by Gerard Piqué, combining sport and entertainment in a dynamic format.
According to Patricia Prates, Marketing...
Sportingbet, a sports betting company in Brazil, has taken another significant step in its expansion in the sports market. By announcing an unprecedented partnership with TV Record for the broadcasts of the 2025 Brazilian Championship, the brand legitimizes its actions in favor of Brazilian football.
The reduction in Brazil's deficit in the “cultural, personal and recreational services” account, which includes betting, is a result of the regulation of digital bookmakers. This statement about the impact of betting was made by the Head of the Statistics Department of the Central Bank (BC),...
By 2025, sports betting companies have established themselves as the main sponsors of Brazilian football, reaching unprecedented levels. This year, an analysis revealed that 18 of the 20 clubs in the Brazilian Serie A have signed contracts with betting companies as their main sponsors.
Sportsbook MC Games announces a new influencer for its team of partners: Thiago Asmar, better known as ‘Pilhado’. Creator of the channel of the same name on YouTube, the influencer has accumulated more than 3 million subscribers on the platform.
Recognized for his contagious...
BETesporte is positioning itself even more strongly in the sports scene, especially in football, both in Brazil and internationally. A pioneer in the sector since 2016, the company has already sponsored 11 state football championships this year, including Cearense, Carioca, Mineiro and Paranaense.
Through...
Parimatch has signed a new deal to become the official sports betting partner of UFC in Asia. The partnership kicked off on March 22, 2025, during the Leon Edwards vs. Sean Brady fight at the London O2.
During the event, Parimatch activated its brand...
The 2025 Brazilian Women's A1 Championship recently kicked off, bringing with it some relevant news. The main one is the 20% increase in the total prize money from the Brazilian Football Confederation (CBF), reaching R$8.25 million between quotas and prizes, compared to 2024. Corinthians, champion of the...
On Monday (24), Betsul launched Goool Club, a benefits club aimed at its active customers. This way, registered users will have access to discounts on renowned brands, such as Riachuelo, Drogaria São Paulo, Hering, Renner, Petz, Movida, Boticário, Centauro and Sephora. The program is available, expanding the...
