Since 2016, Novusbet has been building fully connected omnichannel betting solutions designed to bring together retail, online, mobile, self-service terminals and back-office operations into a unified technology ecosystem.
Today, as the Peruvian gaming market enters a more mature phase of digital and retail convergence, this vision is already operating on a significant scale.
Together with its trusted client TeApuesto, Novusbet continues to support one of the most extensive omnichannel betting operations in Peru, connecting a retail network of more than 1300 stores, with at least two terminals per location, and processing more than 3 million sports and virtual tickets every month.
For Novusbet, omnichannel has never been limited to simply connecting online and retail channels. The real goal is to allow players to move naturally across different touchpoints — physical stores, online accounts, mobile devices and self-service terminals — while maintaining continuity, convenience and access to the same betting ecosystem.
A mature omnichannel ecosystem built for the Peruvian market
The Peruvian betting market has always had a strong retail component. Betting shops remain a central part of the player experience, but the way players interact with betting brands is changing rapidly.
Today, customers expect more flexibility, faster access, mobile convenience, digital payment options and real-time information. At the same time, operators need technology that can support retail scale while remaining connected to online and mobile operations.
This is where Novusbet’s omnichannel approach becomes especially relevant.
Through its technology, Novusbet enables operators to manage multiple channels from a centralized ecosystem, helping them connect physical locations, online sports betting, mobile access, self-service terminals and back-office operations into a more efficient and consistent betting environment.
For TeApuesto, this means supporting a large retail presence while continuing to strengthen the connection between physical and digital betting experiences.
Beyond traditional omnichannel
In many markets, omnichannel is still understood as the simple connection between retail and online. For Novusbet, the concept goes further.
A true omnichannel operation is not just about allowing players to access the same brand through different channels. It’s about creating continuity across the player journey: from registration and betting activity to payments, ticket management, account interaction, information access and customer support.
With more than 1300 stores and at least two terminals per location, TeApuesto’s operation requires a technology framework capable of supporting high-volume retail activities while remaining flexible enough to evolve with players’ digital habits.
Novusbet’s solutions are designed for this type of environment: one where retail, online, mobile and self-service are not treated as separate verticals, but as connected parts of the same operating ecosystem.
Payments, mobility and habits of local players
In Peru, the adoption of digital payments has become an essential part of everyday life. Mobile money transfer solutions such as Yape and Plin are now among the most used payment methods by local consumers, creating new expectations around speed, simplicity and accessibility.
To respond to this market reality, Novusbet continued to improve its self-service and omniconnected solutions with advanced payment options aligned with the habits of Peruvian players.
This allows players to interact with betting services in a more convenient and flexible way, while helping operators reduce friction, improve accessibility and strengthen engagement across physical and digital environments.
The goal is simple: create a betting experience that reflects how players actually behave in their daily lives.
Technology designed for operators, built around players
Omnichannel technology is no longer a future ambition for the Peruvian market. It is becoming a core operational requirement.
Operators need greater data visibility, more efficient retail management, better customer engagement, consistent product delivery and the ability to monitor activity across different touchpoints in real time.
Novusbet supports this through a centralized technology framework that allows operators to manage retail locations, online sports betting, self-service terminals, mobile access and back-office operations in a connected environment.
For players, the benefit is, above all, a more modern, flexible and continuous betting journey. For operators, the result is a stronger, more scalable and future-proof business model.
Peru is raising the bar
The Peruvian betting market is evolving rapidly. Operators are investing in more advanced technology, players are demanding more convenient experiences and the line between retail and digital betting is becoming increasingly connected.
Novusbet welcomes this development.
Together with TeApuesto, Novusbet remains committed to supporting the next stage of omnichannel betting in Peru: not just connecting channels, but building technology that reflects the scale of the market, the habits of local players and the operational needs of modern betting brands.
Since 2016, Novusbet has believed that the future of betting is omnichannel. However, in Peru, that future has already arrived — and with TeApuesto, Novusbet continues to help build it at scale.
Meet Novusbet at the Peru Gaming Show 2026
As the Peruvian market continues to raise the bar for omnichannel betting, Novusbet says it is proud to be part of the conversation at the Peru Gaming Show 2026, taking place June 17-18 at the Centro de Exposiciones Jockey in Lima.
The company invites operators, partners and industry professionals to visit during the event to discover how Novusbet’s omnichannel solutions are helping betting brands connect retail, online, mobile, self-service and payments experiences in a scalable, future-proof ecosystem.