Kaizen Gaming has entered into an agreement with FIFA to make the Betano brand an official supporter of the 2026 FIFA World Cup in Europe and South America.
With the partnership, the company will be able to use commercial assets linked to the tournament, in addition, the company will also promote experiences aimed at fans during the competition.
Among the planned initiatives are responsible gaming tools, therefore, the betting platform will offer the definition of financial limits, control of usage time and specialized support available 24 hours a day, seven days a week.
Betano also intends to carry out physical and digital activations throughout the event, in this way, the strategy follows the brand’s growth in the international sports market.
When does the 2026 World Cup start
The next edition of the World Cup will officially start on June 11, 2026. The tournament will run until July 19 and will be hosted by the United States, Canada and Mexico.
The opening match will take place at the historic Azteca Stadium, and the duel will be between the teams of Mexico and South Africa.
The 2026 World Cup will also mark the first edition with 48 participating teams. The new format will expand the number of games and countries involved in the competition.
Brazil will be part of Group C and will make its debut on June 13th, at 7pm, against Morocco. The game will be played at MetLife Stadium.
Betano reinforces presence in FIFA competitions
This will not be the first partnership between Betano and FIFA. During the 2022 FIFA World Cup, the brand acted as the official regional supporter of the competition.
Two years later, the company participated in the FIFA Club World Cup in the Official Partner category.
In Brazil, Betano has the naming rights for the Campeonato Brasileiro Série A and the Copa do Brasil.
The brand maintains a presence in sports broadcasts on Globo and ESPN, so the broadcasters show national and international championships.
Finally, the company still holds the position of master sponsor of the Clube de Regatas do Flamengo.