FC Bayern Munich, 34-time German champion and six-time European champion, has signed a three-year partnership with Betano. The international brand is a reference in the sports betting and online gaming sector and is part of the Kaizen Gaming group.
The contract that makes Betano an official partner of FC Bayern starts from this 2025/26 season and continues until the 2027/28 season.
Michael Diederich, Executive Vice President of FC Bayern, commented on the partnership: “We are very excited to have Betano as the new Official Partner of FC Bayern.”
“Betano stands out as a global leader in the sports betting sector – it is a highly innovative brand and always focused on the future – qualities that we value and share.”
“With Betano by our side, we have gained a trusted partner that will help us achieve our growth objectives and continually reinforce our commitment to innovation,” he said.
Kaizen Gaming, Betano and Bayern celebrate partnership
George Daskalakis, CEO of Kaizen Gaming, welcomed the partnership between the German football club and the brand. “Today we celebrate an exciting new chapter for Kaizen Gaming and Betano by joining forces with FC Bayern. When we started our journey, we could only dream of partnering with one of the most iconic clubs in world football.”
“They are at the top and this collaboration is a reflection of the path we have taken, with Betano now recognized as one of the leading online betting and gaming brands globally,” he said.
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, also commented on the deal. “Germany has always been one of our most important markets – it was the second country where Betano launched.”
“Now, we are announcing our biggest partnership yet in this market, reinforcing our commitment to creating innovative, safe and responsible gaming experiences for German fans.”
“Of course, FC Bayern transcends borders, with millions of fans around the world. As Betano expands its international presence, this partnership allows us to strengthen ties with football fans globally,” he concluded.
