Betsson Group has become the newest official sponsor of Belgian side Club Brugge. The three-year deal is the club’s largest shirt sponsorship deal ever.
As part of this collaboration, betFIRST.sport – a live scores app covering all major sports – will appear on the front of Club Brugge’s shirts starting from the friendly against Koninklijke Voetbalclub Kortrijk (KV Kortrijk) on 28 June.
In European competition games, the team will wear uniforms that highlight the betsson.sport brand, a sports media platform also focused on live scores.
Betsson Group has historically established strategic sports partnerships as a cornerstone of its expansion. In international markets, the company develops alliances with clubs and entities that share similar values.
The partnership with Club Brugge follows this strategy and strengthens Betsson Group’s commitment to Belgian football and its fans. In addition to strengthening the brand and providing financial support, the initiative aims to enhance the sporting experience for fans, players and the entire community involved.
Bob Madou, CEO of Club Brugge, said: “I am very excited about this agreement. Both Betsson Group and Club Brugge are innovative organisations that strive for excellence. With this agreement, we join a distinguished group of teams in the Betsson Group family, including Inter, Boca Juniors and Atlético Nacional.”
Jesper Svensson, CEO of Betsson Group, said: “The partnership with Club Brugge – a club with a remarkable legacy, strong values and an exceptionally loyal fan base – is a significant milestone for us. We look forward to supporting the club’s future ambitions and strengthening our connection with football fans across Belgium.”
About Betsson Group
Founded in 1963, Betsson Group is a global leader in the entertainment industry, offering a range of services including gaming, betting and infotainment. The company uses proprietary technology across its diverse portfolio and serves customers directly (business-to-consumer, B2C) and indirectly (business-to-business, B2B).
Its purpose is to provide the best customer experience within the segment. Betsson Group has more than 2,700 employees distributed across Europe, South America, Asia and North America.
