According to the Locomotiva Institute, in the last six months of 2024, approximately 25 million individuals placed at least one bet. Given this scenario, the Ana Gaming Group, owner of the 7K, Cassino and Vera brands, has had customer service as its central pillar since its foundation.
With personalized customer service available 24/7, all brands in the group manage a high volume of customer interactions. Vanessa Abreu, Reputational Body Coordinator, emphasizes that dedication to excellent service is a long-term management principle at Ana Gaming, and not just a temporary project.
She highlights that “the culture of customer relations is visible even on spontaneous evaluation platforms, such as Reclame Aqui”.
Brand celebrates maintenance of Reclame Aqui’s RA1000 seal
In a sector that demands high demand, Ana Gaming has shown that it is possible to reconcile scale and quality, exceeding market expectations. Proof of this is the achievement and maintenance of the RA1000 seal, the highest rating from Reclame Aqui, for all of the group’s platforms.
According to Talita Lacerda, Executive Director of Operations at Grupo Ana Gaming, recognition is a direct reflection of an organizational culture that places the customer at the center of the strategy.
“Putting the customer at the center is not just a speech, it is a strategic guideline that guides all our decisions and operations. In iGaming, where agility, trust and experience are essential, ensuring efficient and decisive service is part of our routine.”
“The presence of the Reclame Aqui seals on all our brands reinforces the result of a culture of active listening, rapid action and continuous improvement. More than just serving, our mission is to resolve and evolve with each interaction”, highlights the director.
Graciela Fernandes, Operations Director, reinforces that the RA1000 seals from 7K, Cassino and Vera are the result of a solid strategy.
“This recognition is the result of long-term teamwork with our clients, guided by the use of cutting-edge technology, ongoing team training and service governance focused on excellence and effective resolution of demands,” he concludes.
About Ana Gaming
The Ana Gaming is a complete ecosystem in the online gaming and sports betting market. Thus, standing out for its innovation and focus on user experience. Founded in 2024, the company has been growing and has gained more and more exposure in a very competitive market.
