In June, the São João celebrations period, Betsul will be present at the Santo Antônio de Jesus festivities, in Recôncavo Baiano. The company regulated in the online betting segment will carry out special activations at the event.
Between June 19th and 24th, Anarriê Elétrico will take place. This is a motorized musical platform that will run through the city’s avenues with the Betsul identity, and even an air-conditioned VIP room.
There, everyone can enjoy all the comfort and hospitality offered to the platform’s customers. The São João program also includes promotional blitzes in bars, free transportation in themed vans and the distribution of exclusive gifts.
Betsul connects with the traditions of São João
According to Mateus Rosa, the company’s marketing manager, the goal of the partnership is to connect the public with the energy of the June festivities. “São João is one of the biggest popular festivals in Brazil, with an engaged public that is passionate about its traditions.
“We want to connect with this energy, offering experiences that make sense both in the digital world and outside of it. Our strategy is to be where Brazilians have fun and vibrate, whether in sports or leisure,” he said.
The festivities in Santo Antônio de Jesus are expected to attract more than 100,000 people per night. They will always feature big names in national music, such as Jorge & Mateus, Simone Mendes, Xand Avião, Ana Castela and Calcinha Preta, among others.
The event, which takes place in the center of the Bahian city, will occupy an area of 30 thousand m² with two main stages, boxes, a food court and more than 40 hours of shows.
About Betsul
Regulated in the betting market, Betsul was created in 2019, being the first sportsbook in the national territory to win the RA1000 seal from Reclame Aqui. The company offers full support 24 hours a day to always guarantee the best experience for its players, in addition to maintaining initiatives that prioritize conscious gaming.
When registering on the website, for those over 18 years of age, the player has access to a wide range of national and international sports and competitions, casinos, live casinos, eSports and instant casinos.
