Immense Group has announced that its sports betting brand, DBET, has entered into a strategic partnership with the Swedish Basketball Association (SBBF). In addition, the brand will support the top national leagues, SBL Women and SBL Men.
The collaboration, which will kick off with the 2025 Women’s European Championship, marks a significant step in the betting brand’s ongoing commitment to deepening its presence in the Swedish sports landscape and enhancing the basketball fan experience.
Details of the agreement between DBET and Swedish Basketball
Under the agreement, DBET will also sponsor the senior national teams. The agreement will extend through to the 2027 Men’s World Championship, providing ample opportunity to interact with Swedish fans across multiple platforms and events.
“Partnering with DBET, a dynamic and innovative betting company, is an exciting opportunity for Swedish basketball,” said Susanne Jidesten, President of the Swedish Basketball Association.
“Together, we can expand the reach of Swedish basketball and create new engagement opportunities for both fans and players,” he added.
Launched in 2024, DBET has quickly gained recognition in the Swedish gaming market with a focus on responsible gaming and community engagement.
This new collaboration with Swedish Basketball reinforces DBET’s commitment to broadening its brand presence while supporting the expansion of Swedish Basketball both domestically and internationally.
“We are excited to partner with Swedish basketball, a sport that is rapidly gaining popularity in Sweden,” said Jesper Kärrbrink, CEO of Immense.
“This partnership will help us engage with sports fans and strengthen DBET’s position in the sports betting market,” he added.
Other DBET partnerships in Swedish sport
This collaboration builds on DBET’s growing presence in Swedish sport, as well as its recent partnership with football legend Anders Svensson and its involvement with the Swedish Bandy Association (winter sport).
The company therefore remains committed to increasing its reach in the Swedish sports sector through strategic alliances with iconic teams and athletes.
