English football club Southampton have signed a deal with UK-based online sports betting and casino operator Midnite, which will become their official training kit partner for the 2025/26 season.
As part of the new partnership, the brand will feature on the training and travel uniforms of the men’s and women’s professional teams, as well as on the back of the men’s first team jersey and shorts. The logo will also be featured throughout St. Mary’s Stadium, including on the substitutes’ benches.
Midnite and Southampton deal details
The partnership will see Midnite and Southampton collaborate throughout the season to connect fans with the club. A range of fan and community activities will be launched to engage and involve fans in the lead-up to and throughout the 2025/26 season.
Midnite will also collaborate to support the Saints Foundation to support their fundraising ambitions and participant experiences.
Greg Baker, the club’s Chief Revenue Officer, said: “We are delighted to welcome Midnite as our newest partner. Midnite is disrupting its industry and developing a dynamic and challenging brand.
As a club, we pride ourselves on our ability to challenge the status quo and see a clear alignment with Midnite’s innovative approach. We look forward to working with them throughout the 2025/26 season.
Midnite’s Vice President of Growth, Jonathan Shaw, said: “We are thrilled to partner with Southampton for our first ever football club sponsorship.
“At Midnite, our mission is to bring our players closer to the games they love, and this high-profile partnership marks the latest step in our brand awareness journey as we continue to grow, with much more to come.”
Shaw added: “As a fully licensed operator in the UK, we are committed to ensuring our players have a safe, responsible and fun experience. We can’t wait to engage with Southampton fans and contribute to what promises to be an exciting season.”
