7K, a sportsbook belonging to the Ana Gaming group, has reached a sponsorship agreement with CazéTV for the broadcast of international championships.
The partnership is already valid for the FIFA Club World Cup, which began this weekend in the USA. In addition to the World Cup, the contract also includes matches in the Women’s Euro Cup, the Europa League, the Conference League and Ligue 1.
7K Ambassador will participate in actions in partnership with CazéTV
Former athlete and presenter Craque Neto is an ambassador for 7K and will actively participate in this new phase. Therefore, Neto will appear in special videos that will be shown during the broadcasts.
Specifically, during the Club World Cup games. During these games, the former player will make predictions. His comments will have a humorous tone. He will represent the 7K brand in these inserts.
In addition, the online betting and gaming platform will also have visibility. Thirty-second commercials are planned. These will be broadcast during CazéTV programming and during the broadcast matches.
“In recent years, we have signed strategic agreements that expand the brand’s reach and, at the same time, strengthen sponsorships,” said Filipe Molon, Commercial Director of Ana Gaming, the group that owns the brands 7K, Cassino and Vera.
“The success of CazéTV is indisputable, mainly due to the language they adopted, establishing a new type of broadcasting. Likewise, 7K is also always innovating and bringing new things to the public. In addition to the commercial aspect, the search for innovation and the appreciation of entertainment are points that strengthen this partnership.”
7K has a strong relationship with Brazilian sports, being the master sponsor of Santos and Vitória. The brand also prints its logo on the Mirassol jersey and sponsors the Paulistão, both men’s and women’s.
