Betano announces an agreement with FIFA and becomes an official partner of the 2025 FIFA Club World Cup in South America. The initiative marks the resumption of collaboration between the company and the world’s top football authority, following the partnership during the FIFA World Cup Qatar 2022. Betano is part of the Kaizen Gaming group.
The tournament, which debuts in this format, features the participation of 32 clubs from all over the world. In addition, it is held in the United States between June 14th and July 13th . Brazil is being represented at the World Cup by Botafogo, Flamengo, Fluminense and Palmeiras.
The grand final will take place at MetLife Stadium in New Jersey. The six international confederations linked to FIFA will be represented, with clubs qualifying on sporting merit. Qualification was based on winning continental tournaments or on accumulated performance in a four-year ranking.
Betano and FIFA celebrate partnership
According to George Daskalakis, co-founder and CEO of Kaizen Gaming, it is a privilege for the brand to be part of this international football history.
“After being the first sports betting operator to support the FIFA World Cup Qatar 2022, we are proud to see Betano team up with the federation again, this time for the FIFA Club World Cup 2025,” said
“It is a privilege to work closely with FIFA on a tournament that brings together millions of fans from all over the world, who will have the opportunity to watch the best clubs and players that football has to offer. This edition of the tournament is especially remarkable as it represents a historic moment as it is the inaugural edition,” added Daskalakis.
Romy Gai, FIFA’s Chief Business Officer, also highlighted the renewed partnership. “We are thrilled to once again partner with Kaizen Gaming and its Betano brand. Our shared commitment to enhancing the fan experience has delivered great results during the FIFA World Cup Qatar 2022.”
Gai added: “We are excited to be working with the team to deliver another world-class tournament. Over the past three years, we have seen the Betano brand grow and expand, and we know that fans will be excited about this next step.”
