In order to take advantage of the presence of Rio de Janeiro clubs at the FIFA Club World Cup, Superbet will hold the Casa Superbet in Rio. The announcement was made this Wednesday (4).
This action is a marketing alternative, since the bookmaker is not a sponsor of the World Cup or of two of the three teams from the Marvelous City that will be playing in the World Cup. The brand sponsors Fluminense.
Casa Superbet will broadcast the tournament matches live, with related activations. The space has a themed environment that will be active between June 15th and July 13th (date of the final). Among the attractions will be skill games and quizzes with prizes.
In addition, there will be a lounge to receive guests, such as former players, yet to be announced. Naldo, Casa de Marimbondo, Sambotica, Cozinha Arrumada, Mulatto and other names in music will perform at Casa Superbet.
Among all the activities, guests will be able to actively participate, such as taking polaroid photos, a goal-scoring activity. In addition, they will be able to enjoy table football, seated goal-scoring, and even an initiative that will measure fans’ heart rates.
Tickets are on sale on the Ingresse platform for the days when Botafogo, Flamengo and Fluminense will be playing. Tickets cost R$60 (full price) for men and R$40 (full price) for women.
Opportunity to connect with fans
Despite not being a commercial partner of the Club World Cup, Superbet is present in Rio de Janeiro and Brazilian football. The bookmaker is the master sponsor of Fluminense and holds the naming rights for the Campeonato Carioca, thus fostering relationships with the sport in the state. In addition, it holds the naming rights for the Série B of the Brasileirão.
“Bet”, however, is not a sponsor of Botafogo and Flamengo, which, in fact, have other betting houses as master sponsors, Vbet and Flabet (Pixbet brand), respectively.
The opening event of the space will be with the broadcast of a game of a club with which the company has no commercial relationship. It will be Botafogo’s debut, against the Seattle Sounders (USA), on June 15th.
