Superbet, a betting company, is now naming the Brazilian Championship’s Series B. This change reflects the new naming rights partnership between Superbet and the tournament’s second division.
The competition will begin this Friday, April 4, with 20 teams competing for 38 rounds in a points-based format. The conclusion is scheduled for November 22.
The decision to sponsor Série B is part of Superbet’s strategy to boost sports and entertainment in Brazil.
Alexandre Fonseca, CEO of Superbet Brasil, comments: “We want to further boost the entire football ecosystem and Série B plays an essential role in the development of Brazilian sport.”
Superbet’s investment in the second division and other competitions
This investment offers the opportunity to give visibility to traditional and emerging clubs seeking access to the Brazilian Championship Series A.
Superbet’s involvement, by enabling greater prominence for clubs, contributes to the growth of the sport and expands entertainment options for fans.
This initiative marks the first time that Superbet has acquired naming rights to a national competition coordinated by the Brazilian Football Confederation (CBF).
Previously, in 2025, the company had already sponsored six state championships, including Carioca and Gaúcho. In addition, the bookmaker became one of the main supporters of the Copa do Nordeste.
Start of the ‘Super’ Brazilian Championship Series B
In the current scenario, the 2025 Brasileirão Series B presents itself as an exciting competition, featuring traditional teams seeking to enter the elite of Brazilian football.
There are ten states represented: Paraná (PR), Santa Catarina (SC), Goiás (GO), São Paulo (SP) with three teams each, Minas Gerais (MG) and Pará (PA) with two, as well as Alagoas (AL), Amazonas (AM), Mato Grosso (MT) and Rio de Janeiro (RJ) with one team each.
See below the information on the first round of the competition:
