The 2025 Brazilian Women’s A1 Championship recently kicked off, bringing with it some relevant news. The main one is the 20% increase in the total prize money from the Brazilian Football Confederation (CBF), reaching R$8.25 million between quotas and prizes, compared to 2024. Corinthians, champion of the previous edition, received R$2 million in total.
In addition, the CBF authorized an increase in the number of professionals in team delegations. Teams can now travel with 30 members, with transportation, logistics and food financed by the entity.
FIFA Anti-Racist Protocol
The women’s national competition will also implement FIFA’s anti-racism protocol. The procedure involves three steps and includes the creation of a global gesture against racism in football.
This gesture consists of crossing the arms in the shape of an X to denounce racist acts. Referees, players and competition officials can signal such an act. Athletes and officials must report the incident to the referee using this gesture.
Sponsorship of betting companies in women’s football
Another essential source of revenue for the 16 teams competing in this year’s edition comes from sponsors. Ten of them have master partnerships with betting companies, in agreements signed jointly with the men’s teams.
Cases such as Corinthians with Esportes da Sorte, Internacional with Alfa, and Juventude with Stake illustrate this trend.
Brands note that the growth of women’s football in the country is reflected not only in financial growth, but also in the exposure, audience and technical gains of the teams. This perception is reinforced by the choice of Brazil as the host of the Women’s World Cup in 2027.
Sofia Aldin, CMO of Esportes da Sorte, highlights: “Women’s football is one of our company’s biggest bets and a fundamental pillar within our strategy. We value female strength and representation and seek to reflect this in our activations.
We believe in the potential of this sport and want to contribute to its growth and visibility. Furthermore, the affinity with women’s football is natural for us, as we also have a strong female presence in our leadership. It is a great opportunity to promote the protagonism of women in the sport.”
Sofia adds: “Since the beginning of negotiations, supporting the Brabas has always been a priority for Esportes da Sorte. Our brand has a historical commitment to promoting women’s sports and constantly seeks to be alongside initiatives that promote representation and positive impact.”
Exclusive betting house sponsorship for women’s football team
Ferroviária, although the men’s team is not in the top divisions, maintains a consolidated sponsorship with GaleraBet for women’s football. The partnership has already lasted two years this season.
Marcos Sabiá, CEO of the company, comments on the importance of the club and its strength in the sport: “The Ferroviária women’s team is one of the great forces in Brazilian and South American football and its great achievements, such as the two-time Libertadores and Brazilian Championship championship, crown the magnificent work carried out on and off the field.”
Views of managers and experts
Luiza Parreiras, football manager for women’s football, states: “Every year, we are experiencing the evolution of women’s football, both in commercial matters and in sporting performance.
This should be the natural path for the sport, with growth driven by improvements in the quality of the clubs’ physical structures, better working conditions for athletes, both adults and those in training, qualification of professionals, planning and a long-term vision of the sport as a professional career.
There is still a lot to improve, but with more participation from institutions promoting more organized competitions, from commercial partners, with the growth of interest and support from fans, we can already see a scenario of projected revenues and appreciation of the women’s football market.”
Renata Armiliato, Juventude’s women’s football coordinator, notes that all the changes and improvements underway in women’s football add value to the sport and the competition: “Today we have more TV coverage, more professionals active in Brazilian clubs and an increasingly robust calendar. This, as a result, attracts even more sponsors.
The CBF, in turn, increases the number of competitions and makes greater investments each year. I believe that it is a process of gradual growth in all areas, the club in front of its fans and the CBF with financial incentives and awards in front of its affiliates, making women’s football better every day.”
First round of the Brazilian Women’s Championship A1 2025
The competition began last Saturday (22), TV Globo continues to be the official holder of the broadcasting rights on open TV for the second consecutive year. See below the results of the first round:
