Betnacional marks its debut at Lollapalooza with a series of activations distributed across three distinct areas, according to a statement released by the sportsbook.
In total, there will be 130 square meters (m²) distributed across three spaces. Each of them will feature activities that combine technology, music and entertainment games, each with its own immersive proposal for the public.
Betnacional‘s activations at Lollapalooza will focus on games. To this end, machines for various types of entertainment will be positioned in one of the company’s spaces:
- Interactive quiz: questions focused on curiosities about Lollapalooza, which reaches its 12th edition in 2025
- Claw machine: personalized gifts in Betnacional’s visual identity to be captured
- Battleship: Classic competitive game where participants will try to shoot down their opponent’s ships
Exclusive gifts and customization
According to Betnacional, all of these games will offer exclusive prizes. Furthermore, in front of the Perry Stage, participants will be able to use the brand’s customization stations to personalize posters as a prop dedicated to the festival.
However, the largest of the three areas will offer visitors, shoulder bags featuring the brand’s iconography. To do so, participants must answer questions about the history of Lollapalooza correctly.
Those who participate in more activities will be entered into a draw to win items such as sunglasses cords, protective boots (for those who want to keep their shoes clean from the mud at the racetrack) and pins with various cultural themes.
Betnacional will have a VIP area, where the brand’s guests will have a privileged view of the Samsung and Mike’s stages, in addition to interacting with content creators working for the company, a space for photos and an exclusive food and drink menu.
Betnacional and influencers at Lollapalooza
Content creators and celebrities will also be at the center of the brand and Lollapalooza’s attention. They will be present at Betnacional’s space, interacting with the public and producing exclusive content.
In this way, Betnacional’s participation with unprecedented activations at Lollapalooza is part of a strategy to connect with a diverse audience that values music and entertainment.
Thus, the brand seeks to create a direct relationship with visitors, offering experiences that go beyond simple exposure.
