Londrina Esporte Clube has a new main sponsor. It is the sports betting company Esporte365. According to the official website, the partnership will last 12 months. In addition, it ensures that the betting house’s brand occupies the main space on the team’s uniform.
According to the club, the contract also includes brand visibility in other marketing activations, such as banners, backdrops at press conferences, as well as advertising boards at the Vitorino Gonçalves Dias (VGD) stadium, Tubarão’s home.
In addition to the display on the uniform and in the stadium, Esporte365 will carry out promotional activities on match days. According to the announcement, it will also have initiatives aimed at fans and club members. In view of this, the partnership also includes the creation of an exclusive space for betting and entertainment for Londrina fans.
Esporte365 seeks to get closer to Tubarão fans
“We are very happy to announce this partnership with Esportes365. We believe that this partnership will bring significant benefits to the club and our fans,” highlighted Paulo Assis, CEO of Londrina Esporte Clube SAF.
“Esportes365 is a leading company in the sports betting market and we look forward to working together to offer innovative and exciting experiences for our fans. This partnership also reflects our commitment to seeking new opportunities for growth and development for the club,” he added.
Esporte365 is part of Vanguard Entretenimento, a Brazilian group that, after the regulation of sports betting in Brazil, obtained a license from the Federal Government to operate online games.
Vanguard Group eyes the Paraná market
According to Gilmar Bif Filho, CEO of Esporte365, this partnership aims to develop new projects. “This sponsorship reinforces Esporte365’s presence in Paraná football and marks another important step in our trajectory.”
“With this partnership, we will have the opportunity to develop new projects and provide innovative experiences to fans,” he said.
According to the brand, the initiative to get closer to Londrina Esporte Clube SAF came about after the company set up an operations office in the city. Therefore, the company’s work is focused on fostering the market in northern Paraná.
Furthermore, Esporte365 has as its ambassador former player Carlos Alberto Garcia, an idol of the fans and elected one of the main athletes in the history of Tubarão.