Atlético-MG star striker Hulk has been announced as the new ambassador for 7K, a Minas Gerais-based company that is a leader in the sports betting sector. The company, which belongs to the Ana Gaming group, highlighted that the focus of the partnership will be raising awareness about Responsible Gaming practices.
According to Talita Lacerda, executive director of operations at Ana Gaming, “As captain and number 7 of his club, Hulk is known for being a player who carries enormous responsibility.
In this way, the star becomes the perfect name to promote to the public the message that sports betting and online games exist for fun and entertainment, but that they also require a lot of responsibility and awareness.”
Partnership and planned actions
The partnership between 7K and Hulk includes the athlete’s participation in several promotional activities. These include the production of videos, stories for platforms such as Instagram, TikTok and X, and advertising campaigns for TV and social media.
Marco Túlio, CEO of the Ana Gaming group, highlighted the athlete’s profile: “Hulk is a prestigious athlete, with a consolidated and successful career. He has never shied away from responsibility, has always been aware of his importance to the team and, on the field, he has made history, accumulating years of high performance.
His profile is extremely aligned with the company, guided by commitment and quality delivery. We are very happy to have him with us.”
7K, which is among the five fastest-growing companies in Brazil’s online environment in 2024, recorded a 125% increase in the annual variation of unique monthly visitors.
Furthermore, by closing a deal with Hulk, Atlético-MG’s top scorer in the history of the Libertadores and Brasileirão by points, the company reinforces its leading role in the betting sector.
Athlete’s trajectory
Hulk has won more than 20 titles in his career, which includes spells in Portugal, Russia, China and Japan. In addition, the striker represented the Brazilian national team for eight seasons, establishing himself as one of the most respected names in world football.
Other 7K partnerships
In addition to Hulk, 7K also has former player Neto as an ambassador and sponsors two clubs in the Brazilian Championship Series A: Vitória and Mirassol.
About 7k
On the market for two years, 7k offers its users a wide range of sports, including football, basketball, tennis, volleyball and eSports. With innovation and professionalism, the site has an intuitive platform that allows you to place bets on live and pre-match events.
In Brazil, the platform was already an official sponsor of the Brazilian Volleyball Confederation, with naming rights in competitions such as the Superliga, the Brazilian Beach Volleyball Circuit, the Super Cup and the Copa Brasil.
In football, he currently supports Série A clubs Vitória and Mirassol, but has also been present at teams such as Novorizontino, Brusque and Athletic.
