Betting operator PointsBet is subject to an acquisition by Japanese sports and entertainment company Mixi. Mixi representatives estimate the total value of the transaction at AU$353 million (US$223.2 million).
This announcement came less than 24 hours after BlueBet, another company in the sector, released a separate purchase proposal. BlueBet valued its offer at between AU$240 million and AU$260 million, with a potential additional consideration of AU$100 million.
In an official statement, BlueBet released a letter addressed to PointsBet President Brett Paton and CEO Sam Swannell. The proposal was signed by BlueBet president, Matt Tripp, and the company’s CEO, Andrew Menz.
Had BlueBet been successful, this would have been its third acquisition in 12 months. The company acquired Betr in April 2024 and announced the purchase of TopSport in February.
On the other hand, recent reports indicate that Mixi surpassed BlueBet in the dispute. Therefore, the Japanese conglomerate’s offer tends to be the winner.
PointsBet share values rise
Consequently, PointsBet‘s share value has risen approximately 32.53% today, reaching AU$1.10 at the time of publication. Furthermore, the Australian carrier’s shares have seen a cumulative increase of 120% over the past six months.
This scenario arises after the release of PointsBet’s second quarter of fiscal year 2025 report. The document revealed a 34% drop in betting volume compared to the same period of the previous year.
Still, the operator reported a total net profit of AU$69.9 million in the last quarter. These numbers reinforce the interest of companies like Mixi and BlueBet in acquiring PointsBet.
In short, the acquisition by Mixi represents a new chapter for PointsBet. The transaction also highlights the competitiveness of the sports betting market on the global stage.
