Last Saturday (22), the betting company 7k teamed up with Vitória to promote the action “O Leão Vai Invadir a Sua Praia”, which took place in Salvador, capital of Bahia.
The initiative from the club’s master sponsor was present on three beaches in the city to bring a lot of energy and unique experiences to the red and black fans who were present there.
7k and Vitória action on the beaches of Salvador
The event featured the participation of the team’s official mascot, the ‘Lion’. In addition, the activation included the distribution of exclusive gifts, the entertainment of a fanfare, draft beer, ambassadorial challenges and other activities.
Thus, the 7k customized bus traveled along the coast of Salvador, stopping at strategic points, including Praia de Amaralina, Jardim dos Outubro, and Praia de Jaguaribe.
“One of the reasons that led us to sign this agreement with Vitória was the passion and energy of its fans. Our objective is to actively work in partnership with the club, creating actions and activations like this, which bring us closer to the fans”, said Talita Lacerda, COO of Ana Gaming, the group to which 7k belongs.
“We believe that sponsorship goes far beyond brand exposure. In other words, it is a unique opportunity to create a connection, to provide experiences and to write, together, a winning story”, added Talita.
Going beyond the marketing campaign, the initiative also reinforced 7k and Vitória’s social commitment to the environment. Throughout the mobilization, plastic bags were distributed to encourage garbage collection on the beach.
“Another of the actions we have planned for the 2025 season, which aims to connect our fans in moments that go beyond Barradão, making this feeling even stronger and truer”, highlighted Guilherme Queiroz, Vitória’s Marketing Manager.
About the 7k
On the market for two years, 7k belongs to the Ana Gaming group. Currently, the company offers its users a broad scenario, which includes several sports, such as football, basketball, tennis, volleyball and eSports.
Therefore, the site has an intuitive platform, which allows you to place bets on live events, in addition to offering a wide variety of pre-game betting options.
On the national scene, the platform has already been a sponsor of the Brazilian Volleyball Confederation, with naming rights in the Superliga, the Brazilian Beach Volleyball Circuit, the Supercup and the Copa Brasil.
In football, it sponsors Paulistão, Mineiro, Carioca and the Série A clubs Vitória and Mirassol, but it has also printed the shirts of Novorizontino, Brusque and Athletic, in addition to having Craque Neto as its ambassador.
