Athletico Paranaense announced Viva Sorte Bet as its new master sponsor. The company’s brand, part of the Viva Sorte Group, will be displayed on the front of the club’s game shirt.
Furthermore, Viva Sorte Capitalização, also a member of the group, will have its name printed on the badge of the shirt. Sponsorship contracts are valid until December 2026.
Grupo Viva Sorte, like Athletico, originates in Paraná. This partnership reinforces the company’s commitment to sport, bringing benefits to the club and its fans.
Details of the agreement between the company and Athletico
Mario Celso Petraglia, president of Athletico’s Board of Directors, highlighted: “We are happy and grateful for the partnership with Grupo Viva Sorte, a company from Paraná that will be by our side at this time of reconstruction. This partnership will further strengthen the club to achieve its goals.”
Renato Ambrósio, CEO of Grupo Viva Sorte, also celebrated the union. He stated: “Our main objective with this partnership is to contribute to Athletico returning to the elite of Brazilian football and remaining among the country’s greats.
We believe in Furacão’s potential and we are here to join forces, investing in the club and creating unique experiences for fans.”
Ambrósio also highlighted: “Our mission goes beyond sponsorship. We want to be close to the fans, promoting various actions and events that reinforce the pride of being an athlete.”
“Fans can expect many new features and opportunities that will make this partnership even more special,” he added.
About the Viva Sorte Group
The Viva Sorte Group is one of the main references in the capitalization sector in Brazil. With more than 15 years of operation, it has already awarded more than 500 thousand people. The company expanded into sports entertainment with Viva Sorte Bet, a betting platform.
The group offers 15 types of capitalization products, serving different customer profiles. All draws are audited and follow strict standards, ensuring transparency and security.
Another differentiator is social commitment. Part of the income from capitalization bonds goes to the Cancer Hospital, helping to treat patients. Grupo Viva Sorte believes that luck and solidarity go hand in hand, promoting actions that benefit society.
