The Bahia basketball team announced Reals, a sports betting and online gaming company from Brazil, as the newest master sponsor of its 3×3 Basketball team.
Guaranteed at the Los Angeles 2028 Olympic Games, the sport is gaining strength in the Bahian club which, after several signings, will go into the 2025 season with this added weight.
The participation in Reals, in fact, goes beyond the presence of the brand in the noble region of the team’s uniform. This is because the agreement between the parties also allows the name of the betting company to be displayed on gym signs and backdrops during interviews.
Another important point will be the promotion of actions on social media in collaboration with the official profile of the Bahia 3×3 Basketball team, as well as in-person activations with fans.
“We are committed to promoting Olympic sports in Brazil and investing in the 3×3 Basketball modality, in Bahia. Therefore, this is the big start of this project. This is just the first initiative among several others that the company is planning and that will be announced in the coming days”, said Rafael Borges, CEO of Reals.
Partnership between Bahia basketball and Reals begins with title
The new partnership has already started to reap good results. Last weekend, the Bahia squad became champions for the first time, beating arch-rivals Vitória, Botafogo and PSG and lifting the quadrangular Superfour trophy.
In this way, the achievement occurs just 48 hours after the announcement of the official launch of the Bahian team’s 3×3 basketball.
Furthermore, the new contract comes as the northeastern team wants to expand its investments beyond football, which is already very profitable, and value sports that have enormous potential for growth and development.
Therefore, Bahia‘s squad acquired great players for this year, including names like Branquinho, Jackson, Augusto, Kenobi, Robinho, Cubano, Croata, Gabys and Assunção.
Under the command of renowned coach José Roberto Mariano Rodrigues Junior, better known as Juninho, the team will compete in the main competitions in Brazil. In addition to the Campeonato Baiano, players will also take to the court to participate in the Brasileiro Interclubes and the CBB National Circuit.
