Alfa, a bookamker with a definitive license in Brazil, revealed its new role in the national sports scene as master sponsor of the traditional football clubs Grêmio and Internacional.
This agreement, valid for three years and with the possibility of renewal, demonstrates Alfa’s commitment to supporting the development of the sport and promoting fan passion.
Starting this month, Alfa‘s presence will be notable on the uniforms of the men’s and women’s teams of clubs in Rio Grande do Sul, in addition to a series of visibility actions in stadiums and social media.
The first appearance of the new shirts was on the 11th, indicating the beginning of a beneficial bilateral alliance, with a focus on strengthening Brazilian football.
Matheus Antunes, Partner and CCO at Alfa, highlighted: “As a Gaucho, I know the meaning of this sponsorship for the clubs, for the fans and for the history of football in Rio Grande do Sul.
Replacing a historic sponsor is a great responsibility, and our goal is to honor that legacy with transparency, innovation and security. Alfa arrives on the Brazilian market committed to building a success story alongside the clubs and their fans.”
Promoting responsible gaming is part of the agreements between Alfa, Grêmio and Internacional
Alfa will also highlight responsible gaming as one of the pillars. During the term of the contract, it will emphasize awareness among fans and bettors to ensure a safe and balanced betting experience.
With respect for the history of Grêmio and Internacional, Alfa is committed to contributing to the growth of clubs in an ethical manner. Sponsorship not only offers financial support, but also strengthens multiple sporting categories and initiatives in Brazil.
Arthur Silva, Partner and CEO of Alfa, stated: “We are honored to enter into this alliance with Grêmio and Internacional. Clubs that have a rich history and extremely passionate fans.
Our mission is to contribute to the growth of these institutions and reinforce the importance of responsible gaming as one of Alfa’s pillars.”
Community impact and growing engagement
João Paulo Marques, Partner and CMO at Alfa, highlighted: “Our objective goes beyond brand exposure. We want to boost national football and work with clubs on initiatives that benefit fans and the community.
Grêmio and Internacional represent greatness and tradition, and we are excited about this journey together.”
About Alfa
Founded by Arthur Silva, Matheus Antunes and João Paulo Marques, Alfa has been operating under a definitive license in Brazil since January 2025.
The company prioritizes responsible gaming, promoting actions to raise awareness among users about safe and controlled betting. The recent partnership with Grêmio and Internacional reaffirms its commitment to sport and its dedication to football.
