Bauru Basket announced HanzBet as its newest sponsor this week. Regulated, the bookmaker will have its brand printed on the back of the team’s shirt, above the athletes’ names.
In addition, the company will carry out activations with the community and actions to improve the fan experience on game days.
Gabriel Martins, CEO of HanzBet, stated: “It is a great pleasure to announce this sponsorship, as Bauru is a city where we have operations, an office, a team and a special affection”.
“Being closer to Bauru Basket and the local community is something extremely important for us. It is part of our strategy to strengthen our brand in the region and reaffirm our commitment to sport”, he added.
HanzBet CPO, Matheus Leonardo, also celebrated the moment. “I have always followed the team closely, I have seen its evolution and the path it has taken to consolidate itself among the biggest in the country. I am sure that, together with HanzBet, I have huge expectations of us winning many titles with Bauru Basket.”
Eduardo Peres, CMO of HanzBet, commented on the strength of this union. “Sponsoring a team from the city, combining HanzBet’s passion for sport with the tradition of Bauru Basket, is a great milestone in our trajectory. We are sure that this partnership will allow us to carry out several activations, bringing fans even closer to the team and our brand.”
President of Bauru Basket highlights the importance of the agreement with HanzBet
Plínio Antônio Cabrini Júnior, president of Bauru Basket, also spoke about the partnership. “We are very happy to join the HanzBet team of partners and thank you for the trust you have placed in our work.”
According to the director, the movement is part of the basketball team’s market strategy. “Having them as a sponsor is part of our strategy to show the market the strength of the Bauru Basket brand, team and fans”, he concluded.
