Fortaleza Esporte Clube announces the sportsbook Cassino (cassino.bet.br) as the new master sponsor of the main team, with a contract for the next two years, valid until December 2026.
The official presentation press conference will take place this Friday (31), at the Alcides Santos Center of Excellence, the club’s headquarters, and will be attended by the CEO of Fortaleza EC SAF, Marcelo Paz, its executive board and Cassino directors and representatives , in addition to Laion athletes and fan partners.
Cassino will also have rights to other Fortaleza marketing properties
In addition to displaying the brand on the main area of the uniform, Cassino will also have the right to other properties, such as banners, backdrops for press conferences, advertising boards at Laion’s training center and content subscription for social networks. In addition, it will promote advertising activations on game days and carry out special actions with fans and fan partners.
“Announcing the biggest sponsorship in the history of Fortaleza gives us a lot of pride, but it is also a commitment to ensure that the brand that believed in the club can continue to grow together with our team”, Marcelo Paz, CEO of Fortaleza EC SAF.
“The partnership with Cassino shows that Fortaleza has become attractive for big brands to join our club in search of greater and better visibility. There will be a two-year contract.”
“This partnership will help us a lot to maintain our sustainable growth planning, always putting together competitive teams, combined with our vibrant, fierce and strong fans, who always come together, in addition to our responsible management, all factors and fuels for the tricolor’s success in the recent years”, he points out.
Cassino is one of the three brands that belong to Ana Gaming, a Brazilian company that, following the regulation of betting in the country, on January 1st of this year, officially acquired the right to operate online games from the Federal Government. In addition to Casino, the group also includes the brands 7K (7k.bet.br) and Vera (vera.bet.br).
“The announcement of this partnership represents a watershed for the market, as we are talking about the biggest sponsorship contract in the club’s history, exactly at the moment when Fortaleza is consolidating itself as a national reference”, celebrates André Viana, CEO of Cassino.
“At the same time that our brands reach significant levels since the beginning of regulation in the country. We are convinced that it will be a very successful partnership, bringing the best experiences and activations to the club and fans”, he adds.
Cassino enters 2025 with the aim of consolidating its prominent position in the online gaming sector and in the sports scene in a regulated market, with the expectation of making more investments in entertainment and sports in the short and long term.
About Cassino
Cassino is one of the main online betting platforms in Brazil and has grown a lot in recent years. The company is part of Ana Gaming, a group that combines the passion for entertainment, the excitement of betting and has the mission of creating an experience that not only meets, but exceeds customer expectations, with intuitive platforms and innovative features, betting options engaging games and an active community of players.
This will be Cassino’s first exhibition in football clubs, bringing relevance to the Ana Gaming group alongside the 7K and Vera brands. 7K, in turn, is a sponsor of Vitória, Mirassol, the São Paulo Football Federation and the Minas Gerais Football Federation, in addition to having already supported clubs such as Novorizontino, Operário, Athetic, Ituano and Brusque. Outside of football, the brand also sponsored the Brazilian Volleyball Confederation (CBV) and the Minas Gerais Footvolley Federation.
The Cassino stands out for its commitment to security and customer satisfaction, operating under competitive odds, offering humanized support and diverse options for the player, such as exclusive Missions and Tournaments, Instant Withdrawals, Gamification and many other options that maximize the experience of the user.
In terms of technology, it has a partnership with Cactus Gaming, leader in the betting market, which guarantees secure technological integrations and a high-quality conversion system for the main bookmakers operating in the Brazilian market.
The brand also has important partnerships in favor of Responsible Gaming and that combat match-fixing, such as the Brazilian Compulsive Support Company (EBAC), the International Betting Integrity Association (IBIA) and Gaming Laboratories International (GLI).
Cassino’s list of ambassadors includes several names such as former football athletes Edmundo and Edilson, as well as Wanderlei Silva, multiple UFC champion. The brand is also an official sponsor of PaIN gaming – an esports organization and one of the most traditional in League of Legends (LOL).
