Club Atlético Boca Juniors and Betsson, an international sports betting and online casino company, have reaffirmed their successful partnership. Thus, the Swedish company continues as the global sponsor of the club’s shirt.
The collaboration between Boca Juniors and Betsson, which began in mid-2023, has been renewed until December 2028. This new contract brings renewed objectives, maintaining the same vibrant energy that characterized the beginning of the partnership.
Jesper Svensson, CEO of Betsson Operations, commented on the importance of this alliance. He noted that the initial agreement, signed in June 2023, was a significant milestone for Betsson’s expansion in Latin America.
Svensson said: “We have always admired the history and legacy of Boca Juniors, and we are truly honored to continue supporting this extraordinary club.”
He also highlighted the deep connection the company feels through its shared history and passion with the club. Furthermore, he highlighted that the partnership not only strengthens Betsson’s presence in the region, but also helps it reach a global audience.
The team, born out of passion and continually growing stronger, is poised to write new chapters of glory in their shared journey.
About Betsson
Founded in 1963, Betsson Group is one of the biggest references in online betting games in the world. Millions of players spread across the world, enjoying more than 20 award-winning brands such as Betsson, Betsafe and InkaBet.
With innovative technology across its product offering, Betsson serves players directly (B2C) and indirectly on a B2B basis. Thus, the company’s vision is to provide the best customer experience in the industry.
Betsson Group currently employs more than 2,000 people across Europe, South America, Asia and North America. Furthermore, it is fully owned by Betsson AB – listed on Nasdaq Stockholm.
